When it comes to traffic two things are absolutely true. Traffic is what keeps your website active, and that means you stand a good chance of making a sale. So without traffic to your website you can’t expect to make any sales. Second, there are many ways to drive traffic to your website or product page, from article marketing to SEO (Search Engine Optimization) and several others that we don’t even know about yet. The point is this. If you’re willing to spend the money, OR spend the time and put in the work you can drive traffic to your site.
Let’s take a brief look at some of the traffic options available to you and other webmasters/website owners doing business on the Web.
Article Marketing
Write articles about your own website topic and submit them to directories and article submission services like eZines and others. The way you get traffic is by placing a link in the resource or authors bio box which points back to your website, and when your article is read by visitors to the eZine or directory and like what you write, they will often visit your site to learn more. Additionally, other webmasters and website owners looking for content for their own sites will visit yours.
Affiliate Marketing Programs
If you own a product or provide a service, there are a number of ways you can promote, market and sell that product/service. Instead of doing all the marketing and promotion yourself, you can creat an affiliate program via one of the affiliate networks like ClickBank, JVZoo, Commission Junction or LinkShare (they’re others) and allow others to promote and sell your product per the terms you set, including price. If your product is accessed from your website, traffic from affiliates activity will be sent there, otherwise it will be sent to your product page.
Classified Ads
Similar to your local newspapers that offer classified ads to anyone wanting to attract prospective buyers to their store or products, there are online portals like AdlandPro that specializes in classified advertising which you can buy at reasonable rates to send buyers to your website or product page.
Direct Traffic
Almost self-explanetary, this type of traffic comes directly to your website with not much effort on your part, except what you may have already done to advertisie your site. Direct traffic comes as a result of natural occurrences such as a Web user typing your website name or one of your keywords/terms into a browser address bar. Word of mouth whereby your site name is overheard in conversation or by recommendation is another example of direct traffic.
eBook & Free Giveaway
Most Free Giveaways ARE ebooks and other digital products; But this kind of traffic, while popular and on hand is usually in search of something free (after all, it is what is advertised) so you shouldn’t expect to sell anything the first time around. Rather you should be prepared for this type of traffic by using a squeeze page with which you can secure a name and email address for later contact and probable sale down the road.
Forum Traffic
To participate in a forum, you’ll need to join one and be a member that intends to contribute useful information to the given topic of conversation. This means that you should have some knowledge of the topic being discussed. For example if your expertise is in real estate and you join a culinary forum, you’re not going to get too far because you’ll be spotted right away as a fraud and asked to leave. However, if you do the forum correctly you’re allowed to attched a signature (including your website link) and the end of your comments and posts thereby inviting forum traffic to your website.
Referral traffic
Though similar to direct traffic, referral traffic can actually be the result of payments you make to other marketers for sending traffic to your website. While direct traffic can be strictly accidental, referral traffic is usually paid for, although the cost to you will usually not be the same as a commission for the sale of a product or service. So referral traffic is usually not accidental in the same way as direct traffic.
Search Engine Traffic
Once you create a website you can rest assure that the search engines will find it. The caveat is, your website may not be found by search engines within the first week or two, or even the first month or two. It takes time for the search engines to find your new site, so make sure to have other sources of traffic on which to rely AND a properly optimized site while you’re awaiting traffic from the search engines.

Search Engine optimization
You’ve probably heard a lot about Search Engine Optimization or SEO; But just what is search engine optimization and do you get traffic from it? The short answer is yes! SEO is the manner in which you prepare your website so that it is listed at a high position (ranking) in the SERPs (Search Engine Results Pages). And when your website has a high ranking on the SERPs, you get massive traffic. In a nutshell, You need search engine optimization to be number one in the SERPs, or at least make your site traffic-friendly.
Search Engine Submission
You can submit your website to a large number of search engines manually or you can automate the submission. There are thousands of search engines on the web, although the most popular are Google, Bing and Yahoo. While search engine traffic is dependent solely on the search engines finding your website, search engine submission can be utilized to speed up the process. That is the distinction between the two types of traffic from search engines.
Social Bookmarketing
My own interpretation is, social bookmarking is of a public list of your favorites. Not all your favorites, just the favorites you want to share with others. You can add any website to your public list and retrieve it from any computer. When you list a site in your bookmark list, anyone looking for that same type of information can do a search at the bookmark site and find the sites that you have bookmarked which in turn directs the visitor back to your website and becomes part of the traffic you will get.

Social Networking
Can you imagine it? Just having a little fun chatting with your friends and contacts on facebook or tweeting your thoughts or snippets of news to your tweet follower and creating traffic back to your website all at the same time? Well it happens every day! Facebook, Twitter, Linked-In, Plurk, Google+ and so many other social networking portals provide the platform and resources for you to network with your friends and contacts with comments, posts and tweets while promoting your website link(s).
Pay-per-Click
The most popular PPC site was, at one time, Google AdWords; and although it is still a force to be reconed with there are other services that have become very competitive in the PPC arena. Overture comes to mind, but there’s also Bing, Yahoo and many more. PPC traffic is generated when you agree with one of the services mentioned to place a 3-line ad describing your product or website and pay a fee or cost each time that ad is clicked by a prospective visitor. It can be that simple or much more complicated and expensive if you let it get out of hand.
Traffic Exchanges – TEs
There are manual traffic exchanges as well as automated traffic exchanges. In both types of TEs a member agrees to “surf” (view actually) a number of sites in exchange for his/her sites being surfed or viewed by the other members. When a member views other members sites, s/he receives credits which can be used to pay for increased visibility of his/her own site. The system is controlled by the TE site owner.

Just to be clear, most people who use traffic exchanges – manual and auto – are not looking to join your program or buy your product, they are looking for the same thing you are. How to get more traffic to their website or product page.
In Conclusion
I’m convinced there will be new methods of attracting visitors and driving traffic to websites for as long as the web is operable, in addition to the existing methods I was unable to mention here; But it is clear that no one person or company is going to attempt to utilize ALL the methods available at any one time. Many webmasters concentrate on two or three specific ways of driving traffic and improve their knowledge and skill in those areas to become the best that they can be at Web traffic generation to support their businesses.