Setting the foundation for traffic
Anyone who owns a website knows the importance of website traffic. An individual may have a terrific idea for a website with an excellent product or service, superb design, great content and excellent functionality; but if s/he does not use the right techniques, that site may not attract the all important highly targeted website traffic required to keep it visible and relevant.
Getting a consistent flow of traffic to your website has very little to do with the site itself and a lot to do with how the webmaster or website owner advertises and promotes it. With hundreds of competing sites, you must employ the most effective Web marketing techniques that will actually deliver results.
There are different Web marketing techniques a webmaster can use; and all these methods and strategies aim at increasing your website traffic because s/he must find a way for web surfers to find his/her site. So, if you are such a website owner and want to drive traffic to your website, you have to put yourself in the shoes of your prospective visitors and future clients and see the internet through their eyes.
Make the search engines love your site
Where do they usually go whenever they are looking up something on the web? The answer is a search engine. In fact, of the two most popular websites on the web today, one is a search engines and the other is a social network portal. Thus, you should focus your Web marketing efforts on the search engines, unless you have some expertise in the area of social media marketing.
People will usually search for something using a search engine and click on the top sites – sometimes the top 3 to 5 sites – found on the search engine results page (SERP). Therefore, you must use the right Web marketing techniques to get a high search engine ranking. To gain a high ranking in the SERPs, you can use several Web marketing strategies.
Search engine optimization is a set of methods that are aimed at improving the visibility of your site in the SERPs. Since the method of indexing sites utilized by search engine is looking at the site’s popularity (one-way links), content relevancy, meta description and – in some cases – keyword density, your site’s content must have favorable popularity, content, meta-tags and a keyword density that will make it “search engine friendly”.
Use the article submission strategy
Content relevancy is one of the most important internet marketing techniques itself. If you provide excellent content on your website that is fresh (not duplicated), geared towards achieving a high search engine ranking as well as provide useful information to your visitors, then you can expect a reasonably high search engine ranking. However, this is not as easy as it sounds. Countless other sites may be using the same internet marketing technique as you are. Thus, you must continuously find new ways of attracting more website traffic.
Aside from the traditional marketing techniques such as print ads, billboards, brochures, testimonials, flyers etc. you must also use other effective Web marketing methods to gain additional website traffic. One of the most popular internet marketing techniques today is submitting articles. Writing and submitting articles is an extremely powerful method for promoting your websites, products, and services.
By writing short articles on the topic related to your website, you can offer these articles for other website owners or newsletter publishers to use by submitting them to a number of article directories.
Article directories: attractive to humans and bots
These directories get crawled by search engine “bots” on a regular basis because of the high value of content they provide. If you have not yet been picked up by the search engines this is the easiest way to get them to find you. You also get exposure to those who are looking for articles in the directories for use on their sites.
When they make use of your articles on their websites or in their newsletters, you will get the credit as the author along with a link back to your website. Not only will you get visitors, but you will benefit from the hyperlinks that are created. This internet marketing technique is now being used by thousands of site owners. It has gained popularity because of its relatively high success rate in attracting a consistent flow of website traffic.