Ongoing sales and promotions of products and services to the online – Web – and/or offline – brick & mortar – market.

More Traffic with Effective Use of Yahoo’s Overture


Traffic generating ideas that endure

Overture, now known as Yahoo as a result of Yahoo’s takeover, was the entity that originally invented use of the P4P or Pay for Performance to the Internet community. Overture saw that the Internet was fast becoming the easiest and most convenient way to shop, and advertising was going to hit at an all time high because of the many businesses in this marketplace.

To get an individual to a particular website rather than have him/her visit a similar or competing site, the target website needs to be very visible. Providing ads that could direct potential consumers and costumers to their site would allow website publishers and marketers to have an increased traffic flow, thereby increasing sales simultaneously.

Yahoo provides a service that allows website owners to place a company’s ads on their sites in a way that those ads can be shown when certain keywords are entered in the search box. Yahoo offers companies a chance to increase traffic by using these services.

With more people becoming aware of your site, there would be an additional influx of traffic and visitors who will be given the chance to view your pages as well as your products. Even if your conversion rate is among the lower percentages of successful sales, the high traffic volume would still be a substantial enough figure to support your company’s expenditures for this service.

Keywords, key phrases and the SERPs

Getting a consistently substantial flow of website visitors is every company’s goal. Many methods are devised and utilized to ensure that there would be more people to boost the sales and to be aware of the existence of such a product or service. Website visitors are potentially the life blood of your Web-based business.

Yahoo/Overture utilizes the same principle as Google’s Adwords. In fact, they are very similar to each other in the sense that they use keyword and keyword phrase searches to determine which ads to show per search. When a person types in a keyword or keyword phrase to search for anything, the search engines results page (SERP) will consist of the sites generated by that search.

Then at the right side of the page, you will see selected ads that have paid for their ads to be viewed with certain keywords and keyword phrases searched. For example, Lets say you run a car parts retail/wholesale site.

You choose keywords that can prompt or trigger your ads to be shown in the SERP when a keyword is searched. When a search engine user types in Honda Accord, your ad may come up if you have designated that as one of your keywords. You don’t need to fully optimize your site with Search Engine Optimization methods and techniques.

Compare results from SEO against PPC

While some labor so hard at optimizing their websites to get them among the highest ranking sites per keyword search, and they get the chance to be on top of the list or at least among the first page of a search results, thereby increasing their chance to be clicked on. As a result of this work they are often able drive traffic and website visitors to their a little faster.

Yes, there is a cost associated with this method of driving traffic; because you will have to pony up some cash in order to use this service. But there are different ways Yahoo/Overture will charge you based on their convenient payment methods.

It may be based on the number of Keywords or Keyword phrases your ad uses or in the number of times your ad is clicked on. Others offer many other services like having your ad show up, not only in the SERPs, but also with some third party sites.

Combine the Yahoo service with other sources

Third party sites support ads that have the same theme or niche as the primary sites. The more areas your ad is shown in, the better your chances are that more people will learn about your site or product. With more website visitors you increase the sales of your site which makes your investment in your advertising a wise one.

Let’s face it, there is a lot of competition among Internet-based (or Web-based) businesses, so it is necessary to take a huge leap forward from the pack with superior advertising methods. Yahoo/Overture will be a great place to start. Many have utilized their services and have reaped the rewards of their decision. It’s a marketing strategy that will increase your website visitors as well as increase your sales resulting which ultimately leads to more profit.

It takes money to make money, while there are some methods that are basically low cost or free, using a marketing service such as that which Yahoo/Overture offers will provide results faster and on a larger scale. Many businesses have learned the unfortunate and expensive lesson of using sub-par services offered by sub-par entities that are designed to do one thing, and that is to take your money. Don’t be counted among them.


Submitting Your Website To The Search Engines


Invite search engines to your site

Proper website promotion is becoming increasingly important. There are literally billions of web pages on the Internet, and this makes getting noticed online a very difficult task. The first step to getting your web page visited by your target audience is to submit the page to search engines and directories.

You may think the search engines, like Yahoo, Google, Altavista, or Excite, somehow search every document on every server to find a match, but that is not the case. In order for a website to be included in search results, the web crawler – or search engine bot or spider – has to know that the site exists.

This is where submitting your website to search engines and directories becomes important. This is your way of telling the search engines that you exist, so they can point potential viewers to your site. There are several ways to go about submitting your site to the various search engines.

Search engine submission is a process

You can submit your site directly to each individual search engine, you can use an agent to submit your website for you, or you can use automated website submission forms.

The first option is certainly the cheapest option, and you will know that the job is done because you will have done it yourself; but there are several important drawbacks to consider if you are thinking about submitting your website to search engines directly. While it is true that it only costs you some time and there will be no doubt in your mind that it has been done, there are some difficulties.

First, it can be a very time-consuming and tedious process. Secondly, submitting these forms is an art; you’ll need to get it right so that you get the best page-ranking possible. If you have little or no experience in this area, you may want to think twice before submitting your site to the search engines on your own.

Explore alternative submission methods

That being said, if you know what to do and how to do it, submitting on your own can save you money and maybe even a headache or two.

Another option is to use an agent. This is a real live person who will submit your website to all the search engines manually. This person will ensure that it is done properly, in a timely manner, and in such a way that will maximize your page views. Again, there are some things to consider when you are looking at this option.

For starters, you need to make sure you are getting someone reputable who will actually do the job his or herself, and not delegate it to an online submission service, or else you could just be throwing your money away. Also, an agent can be very pricey, so you need to make sure that your website is sufficiently unique to call for such a specialized service.

The submission process can be automated

Lastly, there are automated website submitters all over the Web. Finding one should not be difficult. Finding a reputable one that is worth the money is a different story. Most of these services come pretty cheap, but you don’t get the high level of service you would get through an agent or by doing the job yourself.

However, depending on what your specific needs are, the speed make these submission services an attractive option for many website owners, bloggers, article marketers and webmasters.

It is wise to check out your favorite online trade association to make sure that the site you are dealing with is legitimate. Look for things like physical addresses and phone numbers to help verify the legitimacy of any given website submission service.