Periodical and ongoing promotions to launch product specials during which results are measured.

Submitting Your Website To The Search Engines

Invite search engines to your site

Proper website promotion is becoming increasingly important. There are literally billions of web pages on the Internet, and this makes getting noticed online a very difficult task. The first step to getting your web page visited by your target audience is to submit the page to search engines and directories.

You may think the search engines, like Yahoo, Google, Altavista, or Excite, somehow search every document on every server to find a match, but that is not the case. In order for a website to be included in search results, the web crawler – or search engine bot or spider – has to know that the site exists.

This is where submitting your website to search engines and directories becomes important. This is your way of telling the search engines that you exist, so they can point potential viewers to your site. There are several ways to go about submitting your site to the various search engines.

Search engine submission is a process

You can submit your site directly to each individual search engine, you can use an agent to submit your website for you, or you can use automated website submission forms.

The first option is certainly the cheapest option, and you will know that the job is done because you will have done it yourself; but there are several important drawbacks to consider if you are thinking about submitting your website to search engines directly. While it is true that it only costs you some time and there will be no doubt in your mind that it has been done, there are some difficulties.

First, it can be a very time-consuming and tedious process. Secondly, submitting these forms is an art; you’ll need to get it right so that you get the best page-ranking possible. If you have little or no experience in this area, you may want to think twice before submitting your site to the search engines on your own.

Explore alternative submission methods

That being said, if you know what to do and how to do it, submitting on your own can save you money and maybe even a headache or two.

Another option is to use an agent. This is a real live person who will submit your website to all the search engines manually. This person will ensure that it is done properly, in a timely manner, and in such a way that will maximize your page views. Again, there are some things to consider when you are looking at this option.

For starters, you need to make sure you are getting someone reputable who will actually do the job his or herself, and not delegate it to an online submission service, or else you could just be throwing your money away. Also, an agent can be very pricey, so you need to make sure that your website is sufficiently unique to call for such a specialized service.

The submission process can be automated

Lastly, there are automated website submitters all over the Web. Finding one should not be difficult. Finding a reputable one that is worth the money is a different story. Most of these services come pretty cheap, but you don’t get the high level of service you would get through an agent or by doing the job yourself.

However, depending on what your specific needs are, the speed make these submission services an attractive option for many website owners, bloggers, article marketers and webmasters.

It is wise to check out your favorite online trade association to make sure that the site you are dealing with is legitimate. Look for things like physical addresses and phone numbers to help verify the legitimacy of any given website submission service.

Getting Enough Highly Targeted Traffic

More traffic equates to more sales!

I guess most Web marketers will agree if I said that getting enough highly targeted traffic is the key to success in the affiliate marketing business. Driving targeted traffic is proven to be effective if you’re promoting or reselling products or services on the Web. One of the best and most effective marketing strategies that affiliate marketers can employ is the “pay for performance” method. This means that your investments are used only for results such as additional sales and/or subscriptions.

In Web marketing businesses like affiliate marketing, no traffic means no sales. That’s why many affiliates and webmasters easily shell out big bucks just to get top rankings on the search engine results pages (SERPs). Once you are promoting a product or service on your website or Web page, you need to have more visitors that may ultimately become consumers of your products and services.

Paying for performance is fundamentally practical

As one of the fundamental requirements for succeeding in the Web marketing business, top search engine rankings not only assures the marketer of great sales and a decent income, but establishes credibility in his/her area of expertise. Here, you just need to start, get the right combination of free and paid traffic and you can be on your way to a successful Web marketing career.

Let’s take a practical example. Paying for performance! This could mean giving a commission to a sales person only when a new sale is made. This strategy assures you real profit because you can already compute the amount of money you have to spend for every new sale made. Also, you can avoid spending any marketing bucks because every cent you use up has either come from a sale or will generate a sale in the future.

The viability of PPCSEs

Another of the recognized and popular methods of driving targeted traffic is proven to work and is an efficient way of acquiring sales for affiliate marketers. It is the method of attracting laser-targeted traffic to your website and converting it to sales by means of “Pay-Per-Click” Search Engines (PPCSEs).

PPCSEs like Overture can bring impressive sales because they permit you to pay for performance by means of attracting precise targeted traffic to your niche. And this means people or site visitors who are actively searching for precisely what you are offering or selling. Overture’s secret is to drive laser-targeted traffic to your website by proposing or bidding on keywords that are related to the product or service that you are offering. And the strategy works this way: The more exact your keyword is, the better results you’ll receive and the less you’ll have to spend for each new sale.

Combining pay-per-click with your USP

Overture claims to be the Web’s best pay-per-click search engine. It is one of the leading resources of Pay-For-Performance search on the web; And what’s more enticing about the company is, when you advertise in Overture Premium Listings, your site is guaranteed to appear in may leading U.S. search engines like Yahoo, InfoSpace, MSN, Netscape, AltaVista, Lycos and more. Plus, you can get the benefit of reaching more than 80% of active Web users.

Other things that will surely attract lifetime customers to your site include offering valued customer discounts, giving seasonal and special offers, especially to your repeat customers, and “buy one get one free” promotions; plus your unique sales proposal (USP) which is used to distinguish you from your competitors. Don’t get me wrong with this; because the above mentioned strategies can certainly develop a trusted relationship between you and your customers. Aside from patronizing your business, they may even refer others to you via your site.