Selecting the best methods – such as graphics, pictures and video – to enhance a given campaign.

Grow Your Business With Viral Marketing!

Add creativity to your marketing style

New and creative content is widely recognized as one of the most compelling features a website must reflect if it is to be a leading force in a race that is – at times – described as ruthless competition which exists among Web-based businesses. With so much competition and rivalry going on, every conceivable method of marketing and promotion must be utilized in order to operate a successful enterprise.

It matters not that you have a killer product or a fantastically designed website, if people don’t know about your business, or even that you exist; nothing you do will matter to them and you will not be able to achieve any noticeable degree of success on the Web if you cannot compete. Worse of all, your business will just wither away and die.

While there are so many methods and schemes used by eCommerce sites and business owners today, there are still some that can help you with an extra boost in the popularity ratings. One of these methods you can derive benefit from is known as Viral Marketing.

While the term Viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business; on the contrary while a virus might infect computers and possibly damage them – we’ve all had enough of all those pop up ads and spyware programs – Viral Marketing is a method of spreading your message.

Viral Marketing overview

Viral Marketing, also known as Viral Advertising, is a marketing technique used to build public awareness of a product or company. It utilizes various forms of media to reach the public without actually promoting a product; but by employing other forms of attractive media that can catch a person’s interest in an addictive-like manner in the sense that, s/he feels obliged or amused to actually pass it on, and with it, the product or company advertisement being promoted.

In a nutshell, companies ride on the idea that if people like the content of a particular media they will pass it on to their friends and family. Companies therefore sponsor the certain media, such as a cool flash game, funny video, amusing story or some such media which, when a user passes it on to another with the company’s brand or logo, or the product description or any other content, the goal of getting word out about the company or its product would have been achieve.

Viral marketing has become a popular means of advertising and marketing because is it relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pass on the product information to another (friend, family member, co-worker, etc.). If recipient sees the name of a person they s/he knows as the sender, s/he probably won’t block it, but instead would open it and with that opening the marketer’s objective would have been accomplished.

Many companies offer incentives such as discounts and rebates when they enlist help in spreading their viral marketing. They rely on the number of recipients a viral marketing campaign can deliver through the efforts of one person in determining the amount or size of the incentive that can be attributed to that campaign.


Use Viral Marketing to your advantage

The primary and most sought after advantage of viral marketing is the degree of publicity and public awareness the advertiser’s site and company gets. A viral marketing company gets to generate a flow of traffic that is actual visitors who eventual could be customers. With a little ingenuity and imagination, plus the right kind of incentives and prizes, you can really reach out to a great number of people and announce your existence.

Many of the sites and companies that are serious marketers are catching on to the effectiveness of Viral Marketing and Advertising. Not using it could relegate your business to relative obscurity and eventual non-existent. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating games.

Viral marketing: A little sneaky but it works!

Viral Marketing is truly a sneaky way to get people to know about you and your company. You get them to pass your advertisement along and it is a very low cost method that does not require investing a lot of resources. All it takes is a great idea, a good addicting game, a funny story or use of some ideas that are still out there. Create a gossip or a buzz, many movies are promoted by using scandal and gossip to make them more popular. Remember the movie “The Blair Witch Project”?

Many big companies that have tried viral marketing and have had a number of success stories as a result. A classic example is Microsoft’s Hotmail. They were the first known big company to utilize the scheme and it has worked wonders for them. Now it’s your turn to use viral marketing to work wonders for your Web business. Act now and reap the benefits Viral Marketing will provide for you and your bottom line.

Practical and Effective Ways To Increase Traffic


Traffic: The lifeblood of a Web business

Internet. Business. Profit. To fully integrate all of these words into a successful combination you will need another word. Traffic! Chances are that every well-researched article you’ll find about making your site or company successful will always include the importance of generating traffic.

So, we all know that at the core of it all, traffic is the most essential element to a successful Web-based business. Aside from ensuring that you have a great product to sell, and you have your company’s internal organization running smoothly, the time is then right to get to the core of the entire enterprise and start generating traffic.

If you already have a site and you believe that you’re not getting the traffic you’re supposed to be getting, then its time to reconsider – especially if you are competing with larger, more financially endowed businesses on the Web – and put yourself in a position to always be a step ahead of your competition. This means that increasing your traffic flow should have been started yesterday.

Timing is essential, that’s an old adage known to everyone. But with generating traffic, you should always be on your toes and be way ahead of everyone else. Never think of today and tomorrow as a starting point for making your site traffic-laden, it should always have been done yesterday.

We hope to help you generate more traffic to your site with the practical and effective ways that will be discussed in the remaining paragraphs of this particle. So please read on.

Invest in good search engine advertising

Google’s Adwords and Yahoo’s Overture provide great advertising schemes that are very truly popular and assures great traffic. Although with this surefire way to increase your traffic would cost some money.

While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture are among the top methods to increase your traffic.

You could see for yourself the rewards and success search engine advertising methods have reaped for so many companies. Lots of sites feature these advertising methods and many have signed on to reap the benefits. Do not be left behind. Every penny is worth it with using Google and Yahoo’s advertising.

Utilize link exchanges and viral marketing

By exchanging links with other sites, both of you will benefit from the efforts you put forth to enhance your site’s traffic. When one site features another site’s link, it would provide the other with traffic linked site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic. The more links traded with more sites the more traffic could be expected.

The use of viral marketing allows you to spread the word about your company and product without excessive costs, and at times no cost at all. This is a marketing method that can be quite sneaky, in the sense that at times you’re likely to see results faster and more robust than you expected, and at other times those results will take a little longer.

You can attach your company’s name, product or link to a certain media such as a funny video, entertaining games, an interesting article or a gossip or buzz which your visitors would share with the expected outcome that people will get infected with the creativity and entertainment of the medium pass it on to many people.

Write for search engines and directories

The use of proper keywords or keyword phrases on your website content will go a long way in getting positive results from the search engines, since the search engines look for certain keywords they would show in their results page. Having the right keyword and keyword phrase is an important requirement in ranking high in search engine result pages (SERPs), so you should write your content in a way that appeals to search engines.

Writing articles that can lead traffic to your site and submit to directories should contain the same subject matter that your site deals with. If you sell car parts write press releases and articles about cars and car parts while submitting them to directories (high traffic sites). But make sure to attach your site’s description and services, as well as a link back to it at the end of your article.


Join forums and offer newsletters

Capture a market and show your expertise and credibility. When you found a good foundation for your site, people will trust you and your site and will pass on to many people their trust. Traffic will certainly increase because they know that you can provide what they need.

If many people know what you are about and your existence is shared with many others, you will find a loyal traffic that can provide you with more traffic by recommendation. If you arouse the curiosity of your customers they would be pushed to help you with your traffic.