Approaches to improve sales and customer retention

Low-Cost Traffic Generation Methods

Drum up traffic on a limited budget

There is one hard and fast rule in generating income for your website: A steady flow of website traffic! If no one goes to your site, it has a little to no chance of generating income, as many sites have tried and failed in their attempts to generate traffic, which resulted in the sites’ demise.

It takes money to maintain an income generating site which, according to the old adage “it takes money to make money”, should come as no surprise…

…But, it doesn’t require a total liquidation of your bank account contents to generate website traffic for yours or any other website. There are a number of free and low-cost traffic-generation methods available to anyone who is willing to put in the time required to get positive results from these methods.

Ever wonder how big businesses drive traffic to their sites? Most of them have spent, and are spending, tons of money to drive traffic to their sites by investing in various advertising campaigns and different forms of marketing schemes and techniques. This was all worthwhile because they had deep enough pockets to finance the marketing that made them what they are now… high earning, big hitting websites.

You don’t have to do this if you don’t really have their resources. As mentioned earlier, there are many ways to generate low cost website traffic without having to spend what you don’t have or can’t afford, and we will talk about a few of those ways in the following paragraphs. Even if you are only successful in converting a small percentage of visitors into clients, it still works especially if you get a high number of website traffic.

The link exchange method

This is a sure and proven method. Rarely would you see a site where there is no link to another site. Many webmasters are willing to exchange links with one another so that they could produce more public awareness about their sites. You’ll soon see and feel the sudden upsurge of the traffic coming in to your site from other sites.

An important prerequisite in exchanging links with other sites is having the same niche or content as the other site. They should share a common subject so that there is continuity in the provision of service and information that is of interest to your target audience.

Exchanging links also boosts your chances of getting a high ranking on the search engine result pages. It is common knowledge that search engines ranks high sites that have inbound and outbound theme-related links. With a good ranking position in the search engines, you will generate more traffic to your website without the high advertising costs.

The traffic exchange approach

This is like exchanging links but on a larger scale. This may cost a bit more than exchanging or trading links but could be made cheaper because you get to earn credits. You can use those credits when viewing the sites of other members, while you earn credits when someone views yours.


The viewing of another member’s site or page is done in a give-and-take manner where a site can use your site(s) content and vice-versa. You both benefit from each others efforts to generate traffic. The other sites visitors can go to your pages and know more about your site as well as theirs. Once again the public awareness of your sites existence is boosted.

Article writing and sharing invites traffic

There are many eZines and directories on the internet which provide free space for articles to be submitted. If you want to save costs, you can do the articles yourself. There are also many freelance writers who are willing to write for you for a small fee, but to save money, it is wise to do those articles yourself.

Write articles that are themed with the niche of your site and write something on a topic in which that you have expertise on so that when they read it, they can feel your knowledge about the subject and will be eager to visit your site. Write articles that provide tips and guidelines relating to the subject or niche your site is based around.

Include a resource box at the end of your article that will link them to your site and write a little about yourself and the topic discussed on your site. If you provide a light, information-rich and interesting article, they will go to your site and return for more.

Newsletter publishing will create traffic

This may sound like hard work because of all the articles you may need to use to build a newsletter, but on the contrary, this is not as difficult as you may think. There are many writers and sites that are willing to provide free articles as long as they can get their name in on your newsletter. This will provide free advertising for them as well.

As your newsletter gets passed around, you can widen your sphere and public awareness of your site while building an opt-in list with members that can regularly visit your site.

Traffic from forums and online communities

This only requires your time and nothing else. You can share your knowledge and expertise with many online communities as well as your website. You can get free advertising when you go to forums that have the same subject or niche with your site.

Share your two cents and let them see how knowledgeable you are with the subject. As you build your reputation, you also build the reputation of your site, making it a reputable and honest business that could be frequented and trusted by many people.

Utilizing Search Engine Optimization Reaps Rewards


The traffic is in the SERPs

eCommerce is a cut throat business in which you have to arm yourself with proper know-how, as well as the tools to make your site a cut above the rest. Each day more and more sites are clambering to optimize their rankings in search results and if you let down your guard, you might just get trampled on and be left in an abyss, already filled with so many failed eCommerce sites.

Search Engine Optimization or SEO is a term widely used by the vast majority eCommerce sites to describe one manner in which a website can attract Web users. For the past few years search engines were the most used resource on the Web to generate traffic and they are expected to continue in that role for the foreseeable future. Since Web users have made search engines the most widely used internet tool to find the sites they wish to visit for the product or information they need, Web marketers and eCommerce businesses seek to use these search engines to attract buying customers.

Most people that use search engines view only the top ten search results of the first page; so making it to the first page is a barometer of a sites success in SEO, and to a lesser extent, the same can be said of the top three pages. Your ad (or website link) will achieve a higher probability ratio of being clicked on when you rank high on the SERPs (search engine results pages); and this ranking often results in more traffic for your site and more sales for your business.

But, it is essential to grab hold of that spot or make your ranking even better. As mentioned earlier, each day is a new day for all eCommerce sites to make themselves rank higher using search engine optimization. It is imperative to make your site better and better everyday.

Proper SEO will get your site noticed

So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one in the SERPs, or maybe at least make your site competitive in the income generating arena.

With search engine optimization you can get the benefits of generating high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if any at all.

So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods that make your site a top-ranking competitor in the search engines results pages (SERPs). Getting yourself on the first page and better yet in the top 3 to 5 results on that page will ensure that your site generate public awareness of its existence and subsequently generate more traffic, which ultimately, could lead to potential income and increased business.

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site’s structure to achieve proper search engine optimization. These will include getting lots of information about the keyword/keyphrases that are popular in regards to your sites niche or theme.

Begin with relevant keywords and key-phrases

You may also need to rewrite your sites content so that you could get the right keywords or key-phrases in your site’s content without making it too commercial but light and informative. There are certain rules and guidelines that should be followed while making your site’s content applicable and conducive to search engine optimization.

You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffic generated by sites among others are one of the components search engines uses to rank sites.

Try to search the internet for many useful tips, guidelines and methods for search engine optimization which are plentiful. Reading top rated articles on the subject should also help you optimize your site in search engine results. The more knowledge and information you gather the better your chances in getting those high rankings. This may require a little time and effort on your part but the benefits will be astounding.

Outsource the optimization work if necessary

If you can part with a few dollars, there are many sites on the internet that can help you with search engine optimization. There are many sites that specialize in tracking keyword phrases that can help improve your site’s rankings. There are also some content writers that have lots of experience in making good content with acceptable keyword density levels for your sites to have good or great quality, depending on the dollars you are willing to spend.