Approaches to improve sales and customer retention

More Traffic with Effective Use of Yahoo’s Overture


Traffic generating ideas that endure

Overture, now known as Yahoo as a result of Yahoo’s takeover, was the entity that originally invented use of the P4P or Pay for Performance to the Internet community. Overture saw that the Internet was fast becoming the easiest and most convenient way to shop, and advertising was going to hit at an all time high because of the many businesses in this marketplace.

To get an individual to a particular website rather than have him/her visit a similar or competing site, the target website needs to be very visible. Providing ads that could direct potential consumers and costumers to their site would allow website publishers and marketers to have an increased traffic flow, thereby increasing sales simultaneously.

Yahoo provides a service that allows website owners to place a company’s ads on their sites in a way that those ads can be shown when certain keywords are entered in the search box. Yahoo offers companies a chance to increase traffic by using these services.

With more people becoming aware of your site, there would be an additional influx of traffic and visitors who will be given the chance to view your pages as well as your products. Even if your conversion rate is among the lower percentages of successful sales, the high traffic volume would still be a substantial enough figure to support your company’s expenditures for this service.

Keywords, key phrases and the SERPs

Getting a consistently substantial flow of website visitors is every company’s goal. Many methods are devised and utilized to ensure that there would be more people to boost the sales and to be aware of the existence of such a product or service. Website visitors are potentially the life blood of your Web-based business.

Yahoo/Overture utilizes the same principle as Google’s Adwords. In fact, they are very similar to each other in the sense that they use keyword and keyword phrase searches to determine which ads to show per search. When a person types in a keyword or keyword phrase to search for anything, the search engines results page (SERP) will consist of the sites generated by that search.

Then at the right side of the page, you will see selected ads that have paid for their ads to be viewed with certain keywords and keyword phrases searched. For example, Lets say you run a car parts retail/wholesale site.

You choose keywords that can prompt or trigger your ads to be shown in the SERP when a keyword is searched. When a search engine user types in Honda Accord, your ad may come up if you have designated that as one of your keywords. You don’t need to fully optimize your site with Search Engine Optimization methods and techniques.

Compare results from SEO against PPC

While some labor so hard at optimizing their websites to get them among the highest ranking sites per keyword search, and they get the chance to be on top of the list or at least among the first page of a search results, thereby increasing their chance to be clicked on. As a result of this work they are often able drive traffic and website visitors to their a little faster.

Yes, there is a cost associated with this method of driving traffic; because you will have to pony up some cash in order to use this service. But there are different ways Yahoo/Overture will charge you based on their convenient payment methods.

It may be based on the number of Keywords or Keyword phrases your ad uses or in the number of times your ad is clicked on. Others offer many other services like having your ad show up, not only in the SERPs, but also with some third party sites.

Combine the Yahoo service with other sources

Third party sites support ads that have the same theme or niche as the primary sites. The more areas your ad is shown in, the better your chances are that more people will learn about your site or product. With more website visitors you increase the sales of your site which makes your investment in your advertising a wise one.

Let’s face it, there is a lot of competition among Internet-based (or Web-based) businesses, so it is necessary to take a huge leap forward from the pack with superior advertising methods. Yahoo/Overture will be a great place to start. Many have utilized their services and have reaped the rewards of their decision. It’s a marketing strategy that will increase your website visitors as well as increase your sales resulting which ultimately leads to more profit.

It takes money to make money, while there are some methods that are basically low cost or free, using a marketing service such as that which Yahoo/Overture offers will provide results faster and on a larger scale. Many businesses have learned the unfortunate and expensive lesson of using sub-par services offered by sub-par entities that are designed to do one thing, and that is to take your money. Don’t be counted among them.


Generate Targeted Website Traffic Using Inexpensive Techniques


The in-expense of driving traffic

When some Web marketers think of traffic, they think in terms of the most inexpensive techniques to generate targeted website traffic, and in many cases this translates to paying for banner ads and text link ads; but there are other ways to generate inexpensive web traffic. Let’s take a look at some of those relatively easy ways to drive free or inexpensive targeted website traffic to your website, blog or webpage.

There is one essential ingredient for generating income for any website: A steady flow of targeted website traffic! If no one goes to your site, it won’t stand a chance of generating an income. However, knowing that it does take some money to maintain an income-generating site, and believing the old adage that, “…it takes money to make money”, it could quickly become very discouraging if you have little or no advertising dollars to invest in your website in order make sales.

Have you wondered how the huge portals drive traffic to their sites? Most of them are spending tons of money to drive a continuous flow of traffic to their websites, investing in many advertising campaigns and different forms of marketing schemes and strategies.

BUT, unlike those huge portals, it doesn’t need to take a whole lot of cash to generate website traffic for your website, because fortunately, there are many ways to generate low-cost website traffic without having to spend what you don’t have or can’t afford. The following discuss a number of highly effective techniques you can use to generate low-cost, targeted website traffic.

The link exchanging strategy

Many webmasters are willing to exchange links with one another so that they could produce more exposure for their sites. You’ll soon see and feel the sudden upsurge of traffic coming in to your site from other sites when you utilize this method.

A major prerequisite in exchanging links with other sites is having the same niche or content as those other sites. They should share a common subject so that there is continuity in the providing of service and information to what interests your target traffic.

Exchanging links can also boost your chances of getting a high ranking on some SERPs (search engine result pages). It is common knowledge that some search engines rank high sites that have inbound and outbound theme-related links. With a good ranking position in the search engines, you will generate more traffic to your website without the high costs.

Traffic exchange participation

This method is similar to exchanging links except on a slightly higher level. This may cost a bit more than exchanging or trading links but could be made cheaper because you get to earn credits. You can use those credits when viewing other people’s websites, while you earn traffic hits when someone views your website.

Traffic exchange services are the viewing of another person’s website or webpage. This is done vice versa where a site can use your sites content in kind of a reciprocal arrangement where you use his or her site. You both benefit from each others efforts to generate traffic. The other sites visitors can go to your pages and know more about your site as well as theirs. Once again the public awareness of your sites existence is boosted.

Article writing and Submission

There are many e-zines and online encyclopedias on the Web which provides free space for articles to be submitted. If you want to save costs, you can write the articles yourself, but if you’re not the writing type you can let someone else write your articles. There are many freelance writers who are willing to write your articles for a small fee, but to save money, it is wise to do those articles yourself.


Write articles that are themed to the niche promoted on your website. Write something that you have expertise in, so that when they read it, they can feel your knowledge about the subject and will be eager to go to your site. Write articles that produce tips and guidelines to the subject or niche covered on your website.

Include a resource box at the end of your article that will link your article’s readers back to your website. Write a little about yourself and your site. If you provide an easy-to-read, information-laden and interesting article to them, they will go to your site to learn more.

Starting your own newsletter

This may sound like hard work because of all the articles you may need to use to build a newsletter but, on the contrary, this is not the case. There are many writers and sites that are willing to provide free articles as long as they can get their name in your newsletter. This will provide free advertising for them as well.

As your newsletter grows in popularity, you can profit again and again from repeat loyal visitors.

Joining online communities and forums

This only requires your time and nothing else. You can share your knowledge and expertise with many online communities as well as your website. You can get free advertising when you go to forums that have the same subject or niche with your site.

Share your opinions and let them see how knowledgeable you are on the subject. As you build your reputation, you also build the reputation of your site, making it a reputable and honest business that could be frequented and trusted by many people.

As you can see targeted website traffic does not need to expensive to be effective. Using the above methods steadily and consistently will have a great impact on your site’s profits over the long term.

Now you may have a better understanding of why there’s such a growing interest – among website/webpage owners and Web marketers of all stripes – in Web traffic. When people start looking for more information about traffic, you’ll be in a position to meet their needs also