Approaches to improve sales and customer retention

A Reason To Join The Inner Circle

Joining a group could be inspiring

One good reason for an individual to join a group is the camaraderie and common interests shared among the members. For Web marketers, more often than not, there is a third element which takes the form of supporting the marketing efforts of each other by way of increased Web traffic and activity to our respective websites, as well as honest and constructive criticisms of those sites.

The Inner Circle is a group headed by Mark Call, the accomplished Author, Speaker and Marketing Coach who did the weekly webcast presentations for GVO. Our IC group consists of Web marketers with Web marketing expertise ranging from newbies (mere weeks of experience) to seasoned pros with several years in the business. From a strictly personal viewpoint, my reason for joining this group – or any other, for that matter – may have been established a very long time ago.

The best from my inner self

You see, during my childhood years I often heard my mother say that “birds of a feather flock together”. Little did I know that it would be translated (in today’s terms) to mean that I would join the inner circle group. Back then I didn’t grasp the full meaning of that old adage uttered by my mother, but it stayed somewhere in the back of my mind just laying dormant for many years until my understanding of the “power-in-numbers” truism really took hold. I joined GVO about 8 months ago and started the process of getting familiar with the company’s system.

My training consisted of attending weekly Webcasts of the Overview Presentation as well as viewing the many video tutorials and attending live classes taught by knowledgeable and experienced instructors. In the process, I found there were two voices that were more prominent than any others. One was the voice of CEO Joel Therien and the other was that of Mark Call. I soon came to realize that Mark was a very important person within the organization and paid special attention to his words and counsel.

Success determined by social acquaintances?

One thing that Mark said during his hosting of the Overview Presentation is, your income is the average of the five people you spend most of your time with. I know that’s not verbatim, but I understood it to mean that you are who you hang out with, and lo and behold (as my mother would say), those words spoken by my beloved mother so many years ago came back to me.

Mark Call symbolizes success as measured by his accomplishments as an author, public speaker, Web Marketer and Web Conference host, as mentioned earlier. My decision to apply for membership in Mark’s Inner Circle was based on my mother’s ‘birds of a feather flock together’ philosophy which was paraphrased by Mark as a gauge of an individual’s level of success or failure.

Find a few eagles to hang with!


I joined Mark’s Inner Circle flock where I expect to learn how to fly and then soar in the proverbial skies of the World Wide Web. There are other people in this circle (birds in this flock) that have had a positive effect on me and whose actions and kindness have enriched my person and enhance my web marketing activities. People like Claire Pooulton, Deb & Steph, Keith Carberry and others. Terry Anglin has had a very positive impact on my Web marketing efforts through his “Word Press/Blogging from the ground up” training.

So you see, based on my mother’s old adage, one could hangout with birds of a positive flock or birds of a negative flock; But since it’s so “…hard to soar like an eagle when you hang out with turkeys”, I’d rather hang out with eagles knowing that one day I will be soaring among Web marketing’s high fliers. Thanks Mark for the invitation to join your Inner Circle! And thanks to all the circle’s members for helping to make it a positive experience!

The Instant Web Traffic Attraction

In pursuit of instant Web traffic

The primary reason for a website succeeding or failing is a consistent flow of Web traffic or the lack of it; but you already knew that. Of major concern however, for many webmasters, is after they have created quality content, beautiful graphics, excellent sales letters, in-demand product(s) and/or service(s) and then don’t get instant Web traffic to their websites. Some website owners know all to well that good quality traffic and quality targeted traffic in a matter of days after launching, may not be achievable, but they still pursue it.

Every webmaster has the same problem in the beginning. Even I!! Solutions like Google Adsense, Adwords, Classified Ads, Banner Advertising, Blogging, Seminars, niche advertising, article advertising, press releases, opt in lists, affiliate programs and search engines – among others – can be rather costly and may not be accomplished with the kind of speed that many webmasters want to achieve.

In actuality, there is a hidden and unexplored method which many webmasters are attracted to. Link Trading!! At a Webinar I attended sometime ago, this method was discussed as one that will get Web traffic within a day. Specifically, the host indicated that you can increase traffic flow to any newly-launched website faster than any other traffic boosting technique. He said, “…imagine having your website link added to over 8000 websites which are linked to many more, you are instantaneously connected to a network of millions of websites which are already generating a huge traffic flow.”

The instant traffic utopia that isn’t

Although I was familiar with back-linking and knew a little about link exchanges, this “8000 websites” number made me a little skeptical, so I wanted to do a little more research before diving into this “traffic to my website” utopia. My first stop was Wikipedia where I learned a little more about certain linking methods to see if I could “legally” achieve the kind of Web traffic results being discussed.

Here a little of what I learned:

“A reciprocal link is a mutual link between two objects, commonly between two websites to ensure mutual traffic”;
Resource linking. “Resource links are a category of links, which can be either one-way or two-way, usually referenced as “Resources” or “Information” in navbars, but sometimes, especially in the early, less compartmentalized years of the Web, simply called “links”.
Directory Link Building. “Website directories are lists of links to websites, which are sorted into categories. Website owners can submit their sites to many of these directories. Some directories accept payment for listing in their directory, while others are free”.

Which brings us to “search engine bias”, as discussed on Wikipedia in the following manner:

“Although search engines are programmed to rank websites based on their popularity and relevancy, empirical studies indicate various political, economic, and social biases in the information they provide.[14][15] These biases could be a direct result of economic and commercial processes (e.g., companies that advertise with a search engine can become also more popular in its organic search results), and political processes (e.g., the removal of search results in order to comply with local laws).[16] Google Bombing is one example of an attempt to manipulate search results for political, social or commercial reasons”.

Traffic the old-fashion way: Earned over time!

You can read more about it on this Wiki page.

You and I may have a different way of looking at search engine bias as it relates to link exchanges, automated link swapping and link directories based simply on how Google, the number one search engine on the World Wide Web, views artificially created links and backlinks to our websites; But one think is clear. The search engine (especially Google) will not reward such activity with a high rank on the SERPs (Search Engine Results Pages).

The point is this. Although traffic generators like search engines will take time to crawl your website and manual linking by trading links with webmasters may take longer than you would like, these methods are better and safer for attracting traffic to your website and not get penalized by the search engines. Accordingly, you need to create content that is relevant to the niche market you are targeting and utilize all of the “white hat” techniques you are familiar with, such as:

Google Adsense, Adwords (PPC), Classified Ads, Banner Advertising, Blogging, Seminars, Niche Advertising, Article Advertising, Press Releases, Opt-in Lists, Affiliate Programs and Search Engines, because in the final analysis, despite the cost and slow pace (lack of speed), you would be assured of one thing. Your work will not go in vain due to your website being penalized by the search engines. You and I cannot afford that kind of penalty and therefore should resist the attraction of instant web traffic.