Approaches to improve sales and customer retention

Driving Traffic To Your Website With Articles

Learn how to create your own well-written articles!

A Web marketplace made to order

Many people begin their road to their dream of Web wealth by putting up a website and trying to sell a product they created themselves. They may have written an e-book, recorded a CD of original songs, or published some great recipes accompanied by beautiful pictures of appetizing dishes.

Enormous volumes of hype have been published with the claim that the Web is an easy, if not mindless, way to create wealth. The Web is now a global advertising grid, and millions of people surf each day for things they would like to buy, learn about, or discover. They search for the proverbial needle in an electronic haystack that suits their fancy for the moment. And adding to this convenience is the reality that shopping online has become reasonably safe.

The first problem is, how will shoppers with their credit cards in hand and the urge to buy find your website? According to a Google blog post published July 25, 2008, there one trillion (as in 1,000,000,000,000) unique URLs on the Web at one time! That was just over 3.5 years ago at the time of this writing, so that number is likely to be much higher today. So getting exposure for your little website that promotes recipes to prospective customers may take a little work.

Simple + informative = attractiveness

Search engines use complex algorithms (mathematical formulas) to determine if the content of a website matches its owner’s claims. Self-proclaimed experts who follow this route for exposure must research every day to ensure their success. The search engine companies themselves keep their algorithms secret to avoid unscrupulous marketers taking unfair advantage of the whole internet shopping and surfing experience.

So what is a recipe seller to do? Search engine experts can charge upwards of $25,000 to guarantee that your site might be the first to be found when someone enters a search. That’s a whole lot of appetizing recipes. Some very easy and free methods are available to drive traffic to your website. One of them is writing simple articles. You’re reading one such article right now, aren’t you?

Hundreds of “article directories” exist on the Web just for this purpose. The main and simplest thing people search for on the Web is information, because they want to know about something, and often a good place to find a snippet of information is in an article directory. Thousands of 500-1500 word articles have been written and published online, and people love to read them. If they are short and informative, they will become popular to read, and not too time consuming.

Start writing to attract visitors

Then once your website is up on the Web, write a brief, helpful article about your product. Target the style and content of your writing to suit your friends and customers, as well as yourself. The average newspaper is written for a grade 9 level reader, and tabloids are written for a grade 6 level or lower. Writing on the internet runs the whole gamut of education. Explain a problem that needs to be solved, and at the end provide a solution. Sales copy is more involved than this, but an article should be entertaining, or fit the parameters of a possible search.

The most important part of the article besides the content and the attention grabbing headline, is a live link to your website in the author’s box at the bottom. More often than not, the reader will click that link – if it is live – to see what other information might be available on the particular subject. This link must lead straight to your recipe website. A reader is less likely to copy and paste your website address into their browser if another similar article is listed in the directory.

Write a short paragraph stating your expertise with cooking and recipes, and invite the reader to visit your website. This will be your “author’s bio”. If someone does read the whole article, they are often curious about who wrote it, if it covers the subject they are interested in. Most article directories will accept html code in the author’s bio box.

Submit articles and traffic will come!

Search for the words “article directory”, and make a list of as many as you can. Most directories are free to read and submit your articles to. Registration is usually necessary, with your email as the username. Get another free email address to use specifically for article submissions to avoid any trouble with spam.

After you have submitted your article, it may take a few days for publication. Check back to the directory to see if your article is published and your link is working. Then do it all again. The articles will stay published forever, or as long as the directory exists. Over time, people will continue to read your article, and click back to your website. If you submit your article to 20 directories, and 40 people interested in recipes read it, that’s 800 more potential customers from one article. If you have the time to write 20 little articles and submit them to 40 directories, and 40 people read each one over time, well you can do the math.

Article submission is one of the easiest ways to direct some website traffic your way. Although not necessarily the quickest, it is guaranteed to get results at almost no cost. Give it a try, you may be pleasantly surprised.

Click for your copy of the article writing eguide!

Drive Laser-Targeted Traffic Using Workable Methods

Traffic generation: A Web survival tactic

A Web marketer may have all the things needed for him/her to succeed in a business such as affiliate marketing. S/he may have the necessary drive, diligence and perseverance that will enable him/her to understand how the system works. S/he may have all the tools necessary for maintaining the business, including a really unique and interesting website which could earn him a fortune if only the whole world could see it.

However, all these skills would prove useless if s/he does not know how to drive traffic to his/her website. The business s/he operates would sink into oblivion together with all the sales, fortune and dreams that s/he might have realized if s/he only knew how to perform this one important task.

Getting people who matter to see your website is a difficult undertaking if you take into consideration the fact that rivals everywhere are waiting to pin you down. It will certainly seem an insurmountable task if you allow yourself to be bogged down with such thoughts.

The immensity of this resource we know as the Web, including the affiliate marketing world has given birth to fierce competition between affiliate marketers, each of whom has his/her own unique product to offer. With all the websites piling on top of each other, how then would you possibly be able to stand out? The answer is, there are several ways to drive laser-targeted traffic to your website which would help anyone who who is determined to stick with his/her Web business wherever it is bound to lead.

Exploring the avenues to increased traffic

Using this method of driving traffic to your website would entail relying on search engines and what they can do for concerned affiliate marketers. Because they are popular for driving free targeted traffic, they should not be ignored by any means. Having top search engine rankings is vital to building popularity links, and use of the right keywords is important in attaining this goal. Once a website is on top of the list, it is easily accessible to anyone who wants to see it for himself.

This method of driving traffic to your website works with the cooperation of other webmasters for a possible link exchange partnership. Locating websites that are related to your own site is the primary task. Once you have that information, you should then be able to establish communication by personalizing everything as much as possible. It is then possible to make reciprocal link exchanges between webmasters whichever way you and they can agree on.

The third method is through writing your own articles. This is an effective way in promoting a website, because good content that is appreciated by readers will lead them to visit the writer’s very own website out of sheer interest. I won’t spend too uch time on this method because this subject alone can provide enough for another article, plus you are probably more familiar with writing (blog posts, articles for your site, etc.) than any of the other methods discussed here.

Venturing into an area of the like-minded

One method that has proven effective is known as joint venture marketing. This is one of the most effective ways of promoting a product or a service. Having a partner through ad swaps or link exchanges is beneficial to both parties as it allows them to reach a wide customer base in a short period of time.

When some marketers think about creating their own affiliate program(s), they become intimidated by the process instead of measuring the effectiveness of this method of traffic generation. But having affiliates to do the work for you means encouraging them to bring tons of traffic to your website. Skyrocketing sales would be achieved as a result, and both the affiliate and the website owner (publisher) will benefit from the arrangement.

You have probably heard about the all-important “list” method and the promise of “the money is in the list” jargon. A lot of what you heard is true but it does take time and work to develop your list. Having a list of subscribers that you can refer to on a regular basis, would prove to be valuable asset for your any ma business. The use of autoresponders and personalized newsletters is one way of keeping track of them all, and holding on to them by letting them know about new products and services is an essential task that should be done by all affiliate marketers.

Knowing your audience and marketing to them

Product knowledge is obviously important, but having a thorough knowledge of your market is just as important when you’re marketing on the Web. It is important for traffic to be targeted to those who might have a special interest in the theme or topic of your website. This way, a solid customer base is going to be created because once a potential customer shows an interest in your website s/he will visit it, therefore you should not waste too much time in showing him/her that the effort to visit is worth it.

Traffic generating strategies are important in trying to make your affiliate marketing career inch forward. It is always advantageous to plan your work, and that applies to any business that you might undertake, but is particularly so in affiliate marketing. If a Web marketer knows how to get people to see what s/he has to offer, then s/he is on the right track.