The term “content is king” sums up this category! The Web is a content-driven network, but written content has taken on more importance than any other content type, and there are several types, including photos, videos, and other images. Great content attracts interested readers/visitors which some refer to as traffic.

Generate Targeted Website Traffic Using Inexpensive Techniques


The in-expense of driving traffic

When some Web marketers think of traffic, they think in terms of the most inexpensive techniques to generate targeted website traffic, and in many cases this translates to paying for banner ads and text link ads; but there are other ways to generate inexpensive web traffic. Let’s take a look at some of those relatively easy ways to drive free or inexpensive targeted website traffic to your website, blog or webpage.

There is one essential ingredient for generating income for any website: A steady flow of targeted website traffic! If no one goes to your site, it won’t stand a chance of generating an income. However, knowing that it does take some money to maintain an income-generating site, and believing the old adage that, “…it takes money to make money”, it could quickly become very discouraging if you have little or no advertising dollars to invest in your website in order make sales.

Have you wondered how the huge portals drive traffic to their sites? Most of them are spending tons of money to drive a continuous flow of traffic to their websites, investing in many advertising campaigns and different forms of marketing schemes and strategies.

BUT, unlike those huge portals, it doesn’t need to take a whole lot of cash to generate website traffic for your website, because fortunately, there are many ways to generate low-cost website traffic without having to spend what you don’t have or can’t afford. The following discuss a number of highly effective techniques you can use to generate low-cost, targeted website traffic.

The link exchanging strategy

Many webmasters are willing to exchange links with one another so that they could produce more exposure for their sites. You’ll soon see and feel the sudden upsurge of traffic coming in to your site from other sites when you utilize this method.

A major prerequisite in exchanging links with other sites is having the same niche or content as those other sites. They should share a common subject so that there is continuity in the providing of service and information to what interests your target traffic.

Exchanging links can also boost your chances of getting a high ranking on some SERPs (search engine result pages). It is common knowledge that some search engines rank high sites that have inbound and outbound theme-related links. With a good ranking position in the search engines, you will generate more traffic to your website without the high costs.

Traffic exchange participation

This method is similar to exchanging links except on a slightly higher level. This may cost a bit more than exchanging or trading links but could be made cheaper because you get to earn credits. You can use those credits when viewing other people’s websites, while you earn traffic hits when someone views your website.

Traffic exchange services are the viewing of another person’s website or webpage. This is done vice versa where a site can use your sites content in kind of a reciprocal arrangement where you use his or her site. You both benefit from each others efforts to generate traffic. The other sites visitors can go to your pages and know more about your site as well as theirs. Once again the public awareness of your sites existence is boosted.

Article writing and Submission

There are many e-zines and online encyclopedias on the Web which provides free space for articles to be submitted. If you want to save costs, you can write the articles yourself, but if you’re not the writing type you can let someone else write your articles. There are many freelance writers who are willing to write your articles for a small fee, but to save money, it is wise to do those articles yourself.


Write articles that are themed to the niche promoted on your website. Write something that you have expertise in, so that when they read it, they can feel your knowledge about the subject and will be eager to go to your site. Write articles that produce tips and guidelines to the subject or niche covered on your website.

Include a resource box at the end of your article that will link your article’s readers back to your website. Write a little about yourself and your site. If you provide an easy-to-read, information-laden and interesting article to them, they will go to your site to learn more.

Starting your own newsletter

This may sound like hard work because of all the articles you may need to use to build a newsletter but, on the contrary, this is not the case. There are many writers and sites that are willing to provide free articles as long as they can get their name in your newsletter. This will provide free advertising for them as well.

As your newsletter grows in popularity, you can profit again and again from repeat loyal visitors.

Joining online communities and forums

This only requires your time and nothing else. You can share your knowledge and expertise with many online communities as well as your website. You can get free advertising when you go to forums that have the same subject or niche with your site.

Share your opinions and let them see how knowledgeable you are on the subject. As you build your reputation, you also build the reputation of your site, making it a reputable and honest business that could be frequented and trusted by many people.

As you can see targeted website traffic does not need to expensive to be effective. Using the above methods steadily and consistently will have a great impact on your site’s profits over the long term.

Now you may have a better understanding of why there’s such a growing interest – among website/webpage owners and Web marketers of all stripes – in Web traffic. When people start looking for more information about traffic, you’ll be in a position to meet their needs also

Drive Web Traffic To Your Site Using These 9 Techniques


Techniques for boosting website traffic

So you’ve finally set up a website packed with very useful information which you think will benefit your visitors. Day to day you update your website with the most recent information by publishing articles, while hoping people will visit it and find your content useful.

But day in day and day out you check your website traffic stats just to find there are no comments and very low impressions. One reason for this and maybe the main reason is, nobody knows about your website.

You see, there are millions of website on the World Wide Web, so when you put your website up on Web, no one will know about it if you do not announce it. By this I mean that you need to drive traffic to your website. That having been said, the next question becomes…HOW? The answer to that question is the topic of this post.

The following website traffic techniques are in no particular order of importance, but each one is an important cog in your “drive traffic to my website” machine, and you can start using them now to get traffic moving to your website.

Search engine submissions to audio postcards

Submitting or Adding Your Site to Major Search Engines – Search engines submission will increase your Page Ranking position, such that when your web page is ranked in a high position on the SERPs (Search Engine Result Pages), your website will be easily searched and seen by Internet users as long as your pages contain the user’s search term.
Focus on the major search engines such as Google , Yahoo and MSN. Just don’t use the free submission service or fee submission which will submit to many search engines because those services might hurt your page ranking as many of them have been banned by the major search engines.

Pay-per-click (PPC) Marketing – If you have set up a sufficient enough marketing budget, you could use Pay-per-click (PPC) marketing service provided by Google (Google Adwords) & Yahoo. PPC is one of more effective ways to drive traffic to your website, as long as you have the budget for it.

Audio Postcard for email marketing – The Web has been around for only a short time, comparatively speaking, but it has gone through a number of revolutions, so to speak. The once silent web can now talk in the form of videos, audio tools and integrated human voice audio clips, all of whch are now being used to help you to promote your website.

Because the human voice has the power to influence, motivate, and persuade prospects to click “Order Now” buttons faster and with less resistance, AudioGenerator.com is a very powerful tool you can use to help you drive significant traffic to your website.

Press releases to link trading

Press Announcements/Releases – A Press Announcement/Release can be one of the most effective methods of creating backlinks to your website and it really help in your page rank positions. Websites like prweb.com  will provide FREE press release/announcement service, and you can utilize it to drive traffic to your website.

Article Submissions – Articles submission to article banks and directories is one of the best ways to expose your website to the public. There are many visitors that frequent these sites to look for related information and your articles could be among their search results … if you submit them.


Trade Link Request and One Way Incoming Links – One search engine optimization technique is to have as many incoming links to your website as possible. You could request to trade links or link exchanges with other webmaster, but be mindful of “Best Practices” when performing such activities.

One way incoming link occurs when another website links to yours without the need of you to link back to it. If your website has useful information to other websites, they probably will add a link to their website and link to yours. There are many websites that provide one-way links service, but almost all of them require a monthly or yearly subscription fee.

RSS feeds to viral marketing, blogs and forums

RSS Feed – Make sure you have an RSS feed URL that people can subscribe to. The acronym RSS means Rich Site Summary or Really Simple Syndication. It is a document type that lists updates of websites or blogs available for syndication.

Viral Marketing – Viral marketing is another way to say “word-of-mouth”. On the Web, “word-of-mouth” spread very fast thru email. The key to successful viral marketing is to send out something that people want to share. That can be anything from a joke, funny story or link to a home-made video and put your website link in it.

Blogs and Forums – Blogs & forums invite comments from readers and most of them will allow you to leave a link in your signature line. This is another way to create back-links and drive traffic to your website.