The term “content is king” sums up this category! The Web is a content-driven network, but written content has taken on more importance than any other content type, and there are several types, including photos, videos, and other images. Great content attracts interested readers/visitors which some refer to as traffic.

Getting a Consistent Flow of Website Traffic


Setting the foundation for traffic

Anyone who owns a website knows the importance of website traffic. An individual may have a terrific idea for a website with an excellent product or service, superb design, great content and excellent functionality; but if s/he does not use the right techniques, that site may not attract the all important highly targeted website traffic required to keep it visible and relevant.

Getting a consistent flow of traffic to your website has very little to do with the site itself and a lot to do with how the webmaster or website owner advertises and promotes it. With hundreds of competing sites, you must employ the most effective Web marketing techniques that will actually deliver results.

There are different Web marketing techniques a webmaster can use; and all these methods and strategies aim at increasing your website traffic because s/he must find a way for web surfers to find his/her site. So, if you are such a website owner and want to drive traffic to your website, you have to put yourself in the shoes of your prospective visitors and future clients and see the internet through their eyes.

Make the search engines love your site

Where do they usually go whenever they are looking up something on the web? The answer is a search engine. In fact, of the two most popular websites on the web today, one is a search engines and the other is a social network portal. Thus, you should focus your Web marketing efforts on the search engines, unless you have some expertise in the area of social media marketing.

People will usually search for something using a search engine and click on the top sites – sometimes the top 3 to 5 sites – found on the search engine results page (SERP). Therefore, you must use the right Web marketing techniques to get a high search engine ranking. To gain a high ranking in the SERPs, you can use several Web marketing strategies.

Search engine optimization is a set of methods that are aimed at improving the visibility of your site in the SERPs. Since the method of indexing sites utilized by search engine is looking at the site’s popularity (one-way links), content relevancy, meta description and – in some cases – keyword density, your site’s content must have favorable popularity, content, meta-tags and a keyword density that will make it “search engine friendly”.

Use the article submission strategy

Content relevancy is one of the most important internet marketing techniques itself. If you provide excellent content on your website that is fresh (not duplicated), geared towards achieving a high search engine ranking as well as provide useful information to your visitors, then you can expect a reasonably high search engine ranking. However, this is not as easy as it sounds. Countless other sites may be using the same internet marketing technique as you are. Thus, you must continuously find new ways of attracting more website traffic.

Aside from the traditional marketing techniques such as print ads, billboards, brochures, testimonials, flyers etc. you must also use other effective Web marketing methods to gain additional website traffic. One of the most popular internet marketing techniques today is submitting articles. Writing and submitting articles is an extremely powerful method for promoting your websites, products, and services.

By writing short articles on the topic related to your website, you can offer these articles for other website owners or newsletter publishers to use by submitting them to a number of article directories.

Article directories: attractive to humans and bots

These directories get crawled by search engine “bots” on a regular basis because of the high value of content they provide. If you have not yet been picked up by the search engines this is the easiest way to get them to find you. You also get exposure to those who are looking for articles in the directories for use on their sites.


When they make use of your articles on their websites or in their newsletters, you will get the credit as the author along with a link back to your website. Not only will you get visitors, but you will benefit from the hyperlinks that are created. This internet marketing technique is now being used by thousands of site owners. It has gained popularity because of its relatively high success rate in attracting a consistent flow of website traffic.

Get Top 10 Ranking Without Paying For It


Imagine! Your content rich website!

If there’s one thing that Google loves, it’s content. Done right, a content rich website is almost guaranteed to rank highly. But how to get that content? You can write it yourself, but that takes a lot of time. You can pay a SEO copywriter to write it for you, but that takes a lot of money. If only there was another option, right?

What if you could get your content for free? And not just a little bit of content; a lot! What if you could get an almost unlimited supply of keyword rich, expertly written content, specific to your subject matter, absolutely free of charge? Would you snap it up and upload to your site in an instant? Of course you would! Well here’s the good news: you can! Read on to find out how you can get a top ten ranking in the search engines without paying a single red cent.

Yes, content gives you a great ranking

Content is king. This is widely acknowledged as fact, but if you need further convincing, consider the following two points:

Point 1 – In Google’s own words, one of the keys to a high ranking is to “create a useful, information-rich site” (from “Google Information for Webmasters” – http://www.google.com/webmasters/guidelines.html).

Point 2 – Google insider advocates a 26-step list to building a high ranking site. Step 5 of the list says, “build one page of content and put online per day at 200-500 words”. If you follow this model of content creation and/or site building you’ll have a complete website/blog, fully indexed by the search engines and attracting visitors – traffic – within a reasonable time frame.

But why does content give you a great ranking?

I won’t go into further detail about IF Google loves content. I will, however, briefly explain WHY. Google’s love affair with content is based on two key factors:

1) Google loves sites with a lot of content because it assumes they provide a lot of useful information. And remember, that’s the whole reason Google exists – to help people find useful information. The more helpful Google’s results, the more traffic (and revenue) it gets.

2) Google loves sites that have a lot of links pointing to them because this means other webmasters hold your site in high regard, and Google assumes this means the content is useful. And naturally, if you create a useful site, other webmasters will link to it because this makes them useful to their visitors (thereby developing site loyalty), and they gain credibility and authority because they’re associated with you.

So how can you get free content for your website?

Three words: ‘free reprint articles’. There are hundreds of thousands of people out there writing high quality, helpful, informative articles on virtually every topic imaginable, then giving these articles away to any webmaster who wants to publish them on a website. In exchange for the article, the author asks only that you retain the author bio at the end, complete with all links (e.g. “John Forde is a Copywriter and Article Submission Specialist.).

To find free content for your website, simply visit any one of hundreds of ‘article banks’ on the Internet such as http://www.ezinearticles.com, http://www.goarticles.com, or http://www.articleblast.com. Browse or search for the subject you’re interested in, then take the article(s) for free. There is absolutely no charge. Some of these sites will even send a regular stream of articles direct to your website (using RSS).

Alternatively, you can sign up to any number of article distribution lists and get articles delivered direct to your email inbox. Again, it’s absolutely free! Some of the better known distribution lists include http://groups.yahoo.com/group/article_announce, http://finance.groups.yahoo.com/group/Free-Content, and http://groups.yahoo.com/group/Free-Reprint-Articles.


TIP: The article banks and distribution lists mentioned above are just the tip of the iceberg. There are hundreds more – just do a search for “free reprint articles”, “article submission”, “article submission site”, “submit article”, “article submit site”, “free articles”, or “free content”. You may even find a site or list which only deals in articles relating to your particular subject matter.

And why is it free?

Why are these authors giving their articles away? Because it helps the author’s own search engine ranking. As explained above, Google loves sites with lots of links pointing to them. Every time their article submission is published, the author gets another link to their website. In fact, if the article is really good, it may be published hundreds of times. And each time, it’s another link to the author’s website. Put simply, article submission is a writer’s free pass to the top of the search engines.

How do I know if the quality is good?

It’s a process of natural selection. The better the article submission, the more often it will be published, so it’s in the author’s interest to write and submit articles of the highest quality. Of course, this doesn’t always happen, but in most cases, you’ll be reviewing the articles before you post them anyway, so if you discover one that’s not up to scratch, don’t use it. In time, you’ll become familiar with the authors who consistently put out good quality content – you may even find enough of them that you don’t need to go looking for content from anyone else.

Where do I put the free content?

Most people put the articles in an ‘Articles’ or ‘Resources’ section on their website, but you can put them anywhere you like.

How much free content should I use?

As much as you want or as little as you want. It all depends on your needs and the needs of your audience. If your audience expects that at least some of your site is original content, then give it to them.

But what about the duplicate content issue?

It’s not an issue!

There’s a lot of a talk about how Google penalizes duplicate content. The theory is that when the majority of the content on two separate webpages (on different sites) is the same, the one with the higher PR will be shown and the other one will not; But where duplicate content is mostly penalized is when the same content appears in different parts same site

Whether or not this theory is true is still a hot topic in search engine circles, because Google does tend to engage in a bit of secrecy about these things. Be that as it may, it doesn’t affect people publishing free-reprint articles. When you publish the article, just make sure you have unique content around it. Generally, it’s enough to have your own unique introduction to the page (which may be common to all pages), and your own navigation elements, headers, footers, sidebars, logos, images, etc.

Conclusion

Free reprint articles are a great way for you to achieve a high ranking. And you don’t have to pay a cent! So go ahead and take a look at this type of content for your website. You’ve got nothing to lose!