Drive Traffic to Your Website Through Targeted Marketing!


Driving traffic to your website

Drive traffic to your website! You’ve probably heard the phrase repeated often, but actually performing the action of driving traffic to a website has caused many new website owners to lose sleep at night and, in some cases, a lot of money in SEO (Search Engine Optimization), pay-per-click, classified and other advertising methods. Targeted marketing can be the answer for many of these new website owners, but it must be done right through proper keyword research, website layout and well-written content; Because let’s face it, simply having the website alone doesn’t get it done!

So you’ve got your website up and running. You hired an excellent web designer to craft a perfect home page and satellite pages that will really draw in the visitors and inspire them to buy. You have a beautiful catalog of products with detailed descriptions. You have a section dedicated to the services you provide with praises from past customers; And you have the best online shopping cart service out there so that your customers can buy from you with no hassles and you provide next day shipping. That’s great! Now where are your customers?

The traffic hype does not conform to reality

Yes, driving traffic to your website is a much discussed and much misunderstood topic. There are a million theories out there that claim to drive tons of new visitors to your site daily; and there are services that say they will increase your traffic by an enormous percentage if you will only pay them their small fee over a period of fifty years. There are so-called experts who will place your pages on all the best search engines on the net, and by doing so, they claim that this kind of blanket exposure will explode your website traffic within days.

But the only sure-fire way to draw productive traffic to your website is through targeted marketing. The important word to notice here is “productive.” You can draw hundreds of thousands of visitors to your site every year by hosting a giveaway of some kind. Services that search the internet for freebies will have people clicking a link to your site like crazy. But these people are not there to buy anything from you … quite the opposite. They are empty clicks. There is nothing productive about this kind of traffic. People looking for free stuff will rarely make you any kind of money. And that’s what you’re after, right?

So target your marketing to the people who really want to buy what you have to offer. How? Start by trying these basic steps in the following paragraphs.

Hire an experienced copywriter

The copy that is published to your site makes a world of difference in the sales you garner from the internet. Most important to targeted marketing are the keywords found in your title and the metatags in the website’s code.

An experienced copywriter will know how to determine the most effective keywords, and s/he will place them strategically in your site’s copy. If you cannot afford a copywriter, do some research and talk to your web designer about inserting metatags. You can start by taking a look at our page about copywriting, and the one dealing with salesletter writing.

Join and participate in PPC search engines

Obviously, Google is the leading pay-per-click (PPC) searching engine, but most of the keywords with the highest degree of popularity are already taken; but if you can think of some original phrases (key phrases) that people use to search for your products or services, you can post your ad next to the text that comes up when people search for that phrase. Every time someone clicks on your ad to go to your site, you pay Google a nominal fee.

Submit articles to free eZines and directories

Submitting articles to directories is especially helpful if you are a service provider. You can write – or hire someone to write – an article for you about your area of expertise. Give some free tips, offer your experience, and be accessible in the text. Then at the bottom of the article, you get a link to your website advertising your services. Every time someone publishes your article in their ezine, newsletter or article directory they must use your web address at the bottom.

These are just a few of the many ways to ensure you get “productive” – or targeted – traffic. Empty clicks are just that … empty… and your wallet will stay that way, too, if you fail to attract paying customers to your website or product page. If you find this article helpful to you, please tell your friends about this website and make a return visit yourself. Thanks!


Drive Traffic To Your Website With Great Keywords Selection



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Getting a website to appear in the first page of search engine results is a common goal for most webmasters, yet few possess the skills to actually achieve it. There are many steps to take in order to be found for terms related to your site, and taking your time to research the best possible phrases for your site is an important step on the ladder.

Many webmasters make the mistake of assuming that a ranking for one generic term related to their site will turn their website into a profitable success. Although that one generic term may provide a good stream of traffic and brand awareness, this doesn’t mean the traffic will convert into sales or leads, and the costs of targeting that term will tower over your return on investment. It is best for the webmaster to target multiple terms that not only drive traffic, but also lead to that all important conversion.

First of all you need to consider who your target audience is and the purpose of your site. Do you sell products online? Do you offer services? Is it more content focused? There are all sorts of potential visitors which will have varying ways of finding your site, so understanding your audience, and the reasons they will visit, will help focus your efforts.

With this in mind, you can now consider those generic terms that you think people will use to try and find your site. It shouldn’t just be one term – a trap that many webmasters fall into is assuming that one term will provide enough traffic to sustain business and are surprised that business doesn’t increase if they do achieve that ranking.

All of the possible phrases and themes of your site must be taken into consideration, even if you have to use a thesaurus to find related terms, or checking competitor websites for ideas. It can be surprising just what terms your potential visitors will be using!

Once you have put together a list of short generic terms, you can start using tools to gauge how popular and competitive those terms are, and also refine those generic terms to be more targeted to your site’s purpose. The first step is to find out the popularity of terms, which can be done using various keyword suggestion tools.

Keyword suggestion tools tell you which terms were typed into searches, and how many searches were conducted on those terms. Typing a phrase in will return a selection of alternative phrases that contain your generic term, alternative suggestions with a similar theme as well as an estimate of how much traffic the phrase provides per month.

These tools can be flawed as they query different search engines and the traffic estimations can be inaccurate, but they are still good for getting a ball park estimation of the amount of searches conducted, and for suggesting multiple terms you may never have thought of targeting.

The Overture Keyword Tool, located at inventory.overture.com/d/searchinventory/suggestion/, is free to use and gives you a list of suggested terms as well as the amount of searches conducted on the Yahoo! Search Marketing network during the last month (Yahoo! Bought Overture and rebranded it Yahoo! Search Marketing).

A similar tool is located at www.wordtracker.com. Wordtracker queries the meta search engine Dogpile so may not be representative of what is being searched on the web as a whole, but is still good for suggesting alternative phrases and related phrases. Wordtracker has a subscription service, with which you can order between one day and one year’s access.

Trellian’s KeywordDiscovery at www.keyworddiscovery.com is a relative newcomer to the keyword suggestion market. KeywordDiscovery can query multiple search engines across the world and provides similar results to Overture and Wordtracker.com as well as other services, but with subscriptions starting at $32.50 per month this premium option is geared more towards search marketing professionals.

The next step in picking the best terms is checking how competitive they are. Ideally you want to find terms that have high volume traffic but few websites competing to rank for those terms, and you can use various tricks to judge this. Any page that is optimized for a term will at least have that term in the title tag and in anchor text of links pointing to the site.

By going to Google and using the queries intitle:”phrase here” and inanchor:”phrase here”, you can figure out how many other pages have optimized for your chosen phrase. The lower the number for these searches, the less competitive the term is. For more information about what these Google advanced search operators do, go to www.google.com/help/operators.html.

Using these tools should have now provided you with a list of terms that are much more targeted than your original generic phrases. These can include breaking your term down by geographical location, or a specific product. You will be able to optimize your site for multiple phrases – remember that search engines index web pages and not just websites. That means all of the pages in your site can be found in search engines, which in turn means all of those pages can be optimised for different terms!

You may also want to consider the “long tail” of search phrases. These are obscure multi word phrases that are only searched a couple of times, but are so specific they can end up being the most targeted terms and carry with them higher conversion rates. The best way to target the long tail is to have a content rich site – the more content you have the more likely you are to be picked up for obscure terms that can be found in your copy.

So you should now finally have a list of the best possible targeted phrases for your website! As you can see, the process of choosing your keywords isn’t something that should be taken lightly, and there is a lot of work to do if you want to maximise the ability of your site to attract natural search traffic. With your final list you will now be ready to optimize your pages to be found for those terms, but that is for another time.