Increase Traffic to Your Site With Five Proven Strategies

There are so many ways that you can promote your Web business or website that it can seem overwhelming. Some methods are more effective than others. So how do you know which ones will work. These five methods are proven to generate traffic to your site as well as generating income for you.

Offer good quality freebies

One thing that appeals to everyone is “free.” If it is free people will take it. Think about all the samples of perfumes given away at department stores. Do you really want a small sample of perfume? Probably not! But you take it anyway simply because it is free and someone is nice enough to offer it to you. This same principle applies with information or services offered via your website. However, you must make sure that the freebie is of reasonable value.

You can send out free newsletters, free email courses, or offer a free trial period. some traditional items that have been given away in the past – and still are in some instances – were free credit reports and free PC scans. These freebies are what we in the marketing field like to call “teasers”.

By running the free credit report or PC scan, the vendor/marketer gives himself/herself the opportunity to do business with customers by repairing/removing their problem for a fee, if something unusual is actually found on the credit profile or PC. This can be an effective way to get information to your potential customers, create sales and generate traffic to your site.

Provide useful information

Your website contains information about a service or a product that you are very knowledgeable about. You can generate traffic to your site by writing articles in your area of expertise and have them published in an ezine or an article hub or directory. Submitting to directories is often free and can be very effective in generating links back to your site.

The most effective way to use articles is to write them for free and ask in return that the publisher allow you to include a byline. A byline is a brief summary of the author and his/her credentials along with link back to his/her website. Your byline is a way in which readers will come to know you as an expert on a particular topic. This generates trust that your site is a source of credible information.

Utilize pay-per-click programs

Some search engines allow a website to purchase ranking. This is an excellent Web marketing technique in that it is effective and inexpensive. In the pay-per-click programs, your website is billed only for those who actually visit the page. This is a more effective strategy than banner ads which may be seen by millions but only used by a few.

When using the pay-per-click programs you choose keywords relative to your site’s content and when those keywords are entered into the search boxes your site will appear. If the surfer chooses to view your site, you are then billed for that click. Many pay-per-click programs offer several other benefits as well, including updated lists of commonly used keywords and tracking.

Network with other Internet marketers

Remember that there are many other individuals out there trying to succeed in this business as well. You can choose to network with those who have similar marketing ideas. When networking, you share links and refer customers to each other.

Always be very cautious when choosing a networking partner since everything that you recommend is a reflection of yourself or your product. Therefore, be certain that your networking partner is a reputable source of information. Know something about the product or service offered by reading, listening to, or by actually using the product.

Utilize offline sources of advertising

Simply because your website is online, doesn’t mean that all your advertising has to be on the Web. Advertise in newspapers, on TV or the radio. You can send out a press release to get your information to thousands of people all over the country. Pass out flyers and postcards in your neighborhood. Use your imagination to find unique ways of letting the public know about your product or service.

Utilize any or all of the above strategies. These five strategies will ensure your Web marketing success when used consistently.

Traffic Creation Tips For Your Website-Part One

Generate traffic and create hits

This article is a quick overview about some methods of traffic generation and their advantages and disadvantages. It is the goal of any website on the Web to attract as much traffic as possible, so it can be seen. One of the problems is the Web is now so huge that there are more pages in it than people on the planet.

How can you get hits and a flow of traffic to your solitary page? If you’re creating a page for general interest or fun without traffic your goals are not met; And if you’re generating traffic for a business website it is literally a case of have traffic or have your business dies. It doesn’t matter if you have the best website site, with great content, fantastic graphics, audio, video and a multimedia experience better than Disneyland; if no one comes it is all for naught.

The Web is not like Field Of Dreams – “if you build it they will come” – no they won’t. Google has about 8 billion pages indexed on the Web and its growing everyday. If you create a new site your chances of having a visitor just stumble on your site is about the same as winning the lottery. How then do we change the game so people can at least appreciate the work put into a website, or in the case of a business or affiliate website, visit to make a decision to buy? The following are some of the most common methods.

Search engine optimization

Basically this means you optimize your pages with the right keywords in the right places so that the search engines index your page as having great CONTENT in relation to key search words. The simple fact of the matter is that your chances of being on page one for the most popular search terms is next to zero.

You will find – thanks to the American domination of the Web – that the most popular searched keywords tend to be American personalities, like Oprah Winfrey, Paris Hilton, Britney Spears, etc. Ever wonder why there are so many gossip magazines? The Web is not that different. Gossip is one of the most popular topics.

So if you were to create a new website about one of these personalities thinking, hey I’ll get some of that traffic for myself. I’ll do an Oprah Winfrey site! Content rich, etc., your chances of getting to the top is practically nil. Why? First, because you’ll have 100,000’s to millions of competitors and your chances of being optimized – not only with great content – but with relevant links and important keywords will be nil as well.

Ranking for specific search terms

All is not lost however, because it is still possible to create a niche website and get rated on the first page results. For example, type “marketing internet niche treasures” into the Google search engine and you will see my website at is rated number one, two, and three. This site is probably of no interest to most people but for affiliate marketers it’s a nice niche topic.

Its not that I have a college degree on the subject but the basics on the subject rates high because the site’s content strongly matches the search phrase, “marketing internet niche treasures” or just “niche treasures” even though the site is likely lost from the radar.

To summarize, one of the first methods of traffic generation is to have a site rich with keywords and content that will draw in search engine traffic. Remember though, the more competitive the keywords the harder this will be. Some companies specialize in generating rich content and links from others like rich content sites targeted to high rating keywords and charge big money for the privilege. Fees can range in the $50,000 and up range. Why? Because free traffic to websites from search engines means big chances for profits.