Getting Enough Highly Targeted Traffic



More traffic equates to more sales!

I guess most Web marketers will agree if I said that getting enough highly targeted traffic is the key to success in the affiliate marketing business. Driving targeted traffic is proven to be effective if you’re promoting or reselling products or services on the Web. One of the best and most effective marketing strategies that affiliate marketers can employ is the “pay for performance” method. This means that your investments are used only for results such as additional sales and/or subscriptions.

In Web marketing businesses like affiliate marketing, no traffic means no sales. That’s why many affiliates and webmasters easily shell out big bucks just to get top rankings on the search engine results pages (SERPs). Once you are promoting a product or service on your website or Web page, you need to have more visitors that may ultimately become consumers of your products and services.

Paying for performance is fundamentally practical

As one of the fundamental requirements for succeeding in the Web marketing business, top search engine rankings not only assures the marketer of great sales and a decent income, but establishes credibility in his/her area of expertise. Here, you just need to start, get the right combination of free and paid traffic and you can be on your way to a successful Web marketing career.

Let’s take a practical example. Paying for performance! This could mean giving a commission to a sales person only when a new sale is made. This strategy assures you real profit because you can already compute the amount of money you have to spend for every new sale made. Also, you can avoid spending any marketing bucks because every cent you use up has either come from a sale or will generate a sale in the future.

The viability of PPCSEs

Another of the recognized and popular methods of driving targeted traffic is proven to work and is an efficient way of acquiring sales for affiliate marketers. It is the method of attracting laser-targeted traffic to your website and converting it to sales by means of “Pay-Per-Click” Search Engines (PPCSEs).

PPCSEs like Overture can bring impressive sales because they permit you to pay for performance by means of attracting precise targeted traffic to your niche. And this means people or site visitors who are actively searching for precisely what you are offering or selling. Overture’s secret is to drive laser-targeted traffic to your website by proposing or bidding on keywords that are related to the product or service that you are offering. And the strategy works this way: The more exact your keyword is, the better results you’ll receive and the less you’ll have to spend for each new sale.

Combining pay-per-click with your USP

Overture claims to be the Web’s best pay-per-click search engine. It is one of the leading resources of Pay-For-Performance search on the web; And what’s more enticing about the company is, when you advertise in Overture Premium Listings, your site is guaranteed to appear in may leading U.S. search engines like Yahoo, InfoSpace, MSN, Netscape, AltaVista, Lycos and more. Plus, you can get the benefit of reaching more than 80% of active Web users.

Other things that will surely attract lifetime customers to your site include offering valued customer discounts, giving seasonal and special offers, especially to your repeat customers, and “buy one get one free” promotions; plus your unique sales proposal (USP) which is used to distinguish you from your competitors. Don’t get me wrong with this; because the above mentioned strategies can certainly develop a trusted relationship between you and your customers. Aside from patronizing your business, they may even refer others to you via your site.

Using Google Adwords To Drive Laser Targeted Traffic


Grab Your Google Traffic Tips Guide Here!

Traffic: The sustenance of websites

The biggest well known secret in generating wealth in a Web based business or e-commerce is Traffic. Everybody knows it; every site wants it and every site needs it. The whole point of a website is to be visited and viewed. Many elaborate designs, money and countless hours of developing a site to make it beautiful and attractive are utilized; but without traffic, it might all be for naught.

With traffic comes a potential customer which basically means sales which in turn means profit. While many sites have collapsed in the past with the downturn of many internet based business, many smaller sites have generated good money by concentrating on a certain niche and some sub-niches.

This is a reason why e-commerce site laser target certain groups of people and drive them to their site to showcase their sites and products. Precision marketing is essential so that you could count on all the traffic on your site as potential customers.

Money spent transformed to money made

It’s a common business notion that if you want to make money, you have to spend money. One good way of spending money for business gain is through advertising. Advertising brings in the people because through advertising, they know that there is such a company or product in existence. With the right type of advertising, you can see the spurt of traffic growth to your site. With a high volume of traffic, even if only a small portion or percentage turns out to be buying customers it is still a good average of profit generating income.

Right now, there is no other advertising scheme that would be worth every cent spent on it than Google Adwords. The surge in popularity of Google Adwords is very evident as you can see so many sites sporting this ad scheme.

In using Google Adwords, you pay a certain fee depending on the number of keywords your ad is keyword sensitive to. Each time a person does a search in Google, the keyword or keywords use generate ads in the side of Google which are generated by the keywords they have assigned for their ads.

This method laser targets the traffic a site wants for their site. This also ensures that you are readily visible in the first page of a search result. Paying Google for this ad scheme ensures that your target group of people sees your ads. You drive your laser targeted traffic to your site which provides for their needs and wants. You can also be sure that you can meet their demands and needs.

Value in traffic centric networks

In addition to Google Adwords, you can also be featured in other search networks which could include sites like, AskJeeves, AOL Search and Netscape. These sites also show Adwords ads that react to searches done by visitors. There are also content networks, non-search engine sites that feature Google Adwords, which will also carry your ads. But this is subjected to the niche the site features. Your chosen keywords will determine which content network shall feature your ad. The frequency of your ad shall also be determined by your allowed budget.

To get a good number or estimate of the traffic to buying customer ratio it is good to laser target your traffic. Knowing that your traffic consist mainly of potential customers who are interested in your products and company provides you with a more accurate statistics. This will show you how effective your utilizing of Google Adwords is.

Drive laser targeted traffic to your site by using keywords or keyword phrases for your Goggle Adwords that pertains to your company and to your products. There are many online internet tools that can help you in choosing keywords and keyword phrases that are currently in demand that could help drive laser targeted traffic to your site.

When every ad link click matters

With your Google Adwords ad, you are ensured that every click to your ad is a potential customer that is precisely looking for something, or is interested in what you have to offer. Make sure that your Google Adwords ad has the right keywords so that you can drive you’re laser targeted traffic to your site. Using Google Adwords to help boost the drive to increase laser targeted traffic will prove to be very beneficial as many other companies can attest to. The benefits are high with the cost relatively justifiable.