Traffic Creation Tips For Your Website-Part One


Generate traffic and create hits

This article is a quick overview about some methods of traffic generation and their advantages and disadvantages. It is the goal of any website on the Web to attract as much traffic as possible, so it can be seen. One of the problems is the Web is now so huge that there are more pages in it than people on the planet.

How can you get hits and a flow of traffic to your solitary page? If you’re creating a page for general interest or fun without traffic your goals are not met; And if you’re generating traffic for a business website it is literally a case of have traffic or have your business dies. It doesn’t matter if you have the best website site, with great content, fantastic graphics, audio, video and a multimedia experience better than Disneyland; if no one comes it is all for naught.

The Web is not like Field Of Dreams – “if you build it they will come” – no they won’t. Google has about 8 billion pages indexed on the Web and its growing everyday. If you create a new site your chances of having a visitor just stumble on your site is about the same as winning the lottery. How then do we change the game so people can at least appreciate the work put into a website, or in the case of a business or affiliate website, visit to make a decision to buy? The following are some of the most common methods.

Search engine optimization

Basically this means you optimize your pages with the right keywords in the right places so that the search engines index your page as having great CONTENT in relation to key search words. The simple fact of the matter is that your chances of being on page one for the most popular search terms is next to zero.

You will find – thanks to the American domination of the Web – that the most popular searched keywords tend to be American personalities, like Oprah Winfrey, Paris Hilton, Britney Spears, etc. Ever wonder why there are so many gossip magazines? The Web is not that different. Gossip is one of the most popular topics.

So if you were to create a new website about one of these personalities thinking, hey I’ll get some of that traffic for myself. I’ll do an Oprah Winfrey site! Content rich, etc., your chances of getting to the top is practically nil. Why? First, because you’ll have 100,000’s to millions of competitors and your chances of being optimized – not only with great content – but with relevant links and important keywords will be nil as well.

Ranking for specific search terms

All is not lost however, because it is still possible to create a niche website and get rated on the first page results. For example, type “marketing internet niche treasures” into the Google search engine and you will see my website at www.intermarkeffiliates.com is rated number one, two, and three. This site is probably of no interest to most people but for affiliate marketers it’s a nice niche topic.

Its not that I have a college degree on the subject but the basics on the subject rates high because the site’s content strongly matches the search phrase, “marketing internet niche treasures” or just “niche treasures” even though the site is likely lost from the radar.

To summarize, one of the first methods of traffic generation is to have a site rich with keywords and content that will draw in search engine traffic. Remember though, the more competitive the keywords the harder this will be. Some companies specialize in generating rich content and links from others like rich content sites targeted to high rating keywords and charge big money for the privilege. Fees can range in the $50,000 and up range. Why? Because free traffic to websites from search engines means big chances for profits.


A Few Tips To Boost Your Website Traffic


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Activity and creativity begets success

Doing business on the Internet is not much different from doing business anywhere else. If you are active and creative you will get success. If you have these two qualities it would be wise to use them to boost your website traffic. Getting traffic is not as easy as you might think.

Although millions of people use the Internet, there are also millions of offerings out there. If you want to get a share of the visitors you will really have to work hard. If you are just starting out there are a number of techniques you can use to boost traffic, as well as to improve the search engine ranking of your site.

Traffic is drawn to interesting websites!

This doesn’t mean that we subscribe to the “build it and they will come” philosophy. However if your website has many pages of information, then each one of those pages will be packed with words and phrases that people will find when they make searches.

On the other hand if you have only published a “brochure site”, a website that is a mirror image of an offline introductory brochure about your company, then there will not be much “spider food” on your site. That is, there will not be much for search engines to put in their data base, and you will not get much traffic from search engine queries.

Another consequence in building an interesting site is that other sites will link to you, viewing your site as an important resource. In fact, this is what Google had in mind when it set up its current ranking system. A site that is informative and filled with useful information will be noticed and other sites will link to it. Each of these links is viewed by Google as a “vote” for that site. Make your site interesting, and people will link to it without you even knowing about it.

In addition, never underestimate the importance of word-of-mouth. If your site is interesting people will tell their friends and they will check out your site. A content rich site is the first secret of boosting traffic.

Publish articles to other websites

This is one of the most effective ways to boost traffic. If your site is full of useful material, then other people will also want to publish it on their websites. Webmasters are hungry for content to beef up their sites and their newsletters.

Here are a few places where you can offer your content (but make sure that you put your url and contact information on each article, this is how you actually get the traffic).

You can first submit your article to article directories such as:

ZapContent
http://www.zapcontent.com

EZinearticles.com
http://www.ezinearticles.com/

ArticleCity
http://www.articlecity.com/

Or, you can use an article submission service such as http://www.isnare.com

Improve your search engine ranking

While good content is an essential part of any traffic building strategy, it also helps to take steps to improve your ranking in search engines. If your content is not optimized – both on-page and off-page – it will not get the exposure that it deserves.

You can improve your search engine ranking by placing your important key search terms in the title tag, the description tag, in your site’s headlines, and in link text on your web pages. These are the on-page factors of website optimization. If you do this successfully your site’s search engine ranking for a particular keyword or keyword phrase will improve.

It is also important to work on off-page factors that are related to search engine positioning. Your ranking is partly determined by how many other websites link to you. If you have published your material elsewhere, then you will get a good amount of important links. If not, you may have to launch a reciprocal links campaign or place your site in paid directories in order to increase the number of incoming links to your website.

Creativity combined with activity is a good recipe for traffic building. Build your site as best you can, and then spread the word about it. Use these three tips and you are sure to succeed.