Paying For Your Traffic – The Pros and Cons


Does your brand of luck bring traffic?

You’ve probably heard – and will likely continue to hear – many stories about businesses achieving great success from their internet activities. The troubling thing is, there may be tenfold or even a hundredfold of stories that are contradictory to their amazing success. This trend of ambitious business launches and subsequent failures continues to this day when still only a handful of Internet businesses succeed.

So the question becomes, what makes a successful Internet business launch? And what leads to subsequent failures of so many (the vast majority?) Is some luckier than others? That hardly seems fair if such a thing as luck is the answer, unless it is the kind of luck made famous in this Thomas Jefferson quote: “I find that the harder I work, the more luck I seem to have.” So if it’s this brand of luck that is responsible for that “handful” of Internet businesses that achieves success, then it would seem to make sense.

The most important ingredients any aspiring business person could have is ambition and the eagerness to succeed which, when combined with the determination to learn and the willingness to invest a lot of hard work and some money, will indeed go a long way in creating a lot of that Thomas Jefferson brand of luck for his/her own uses in the operation of his/her enterprise.

Traffic is the one and very basic element

If you are familiar with the popular movie, The Matrix, you know that Neo was “The One.” Well for any Web business to achieve success, traffic is “The One”. Without traffic, all your efforts would just go to waste. Every business needs customers, without them you wouldn’t have anyone to sell your products to.

In the world of Internet business, traffic is to a website as the walk-in customer is to a brick and mortar (offline) business. The more traffic your website attracts, the more people you would have to sell your products to.

But like any business located in any corner building or mall, not everyone that goes in will buy, so it must be considered a numbers game in the sense that the more visitors that do come to browse your merchandise, the more people that will likely become customers and eventually buy your products. The law of averages is another way of stating this simple but well known fact.

Enough traffic need not be large traffic

That having been said, how do you get traffic? Traffic large enough that could make a small percentage of eventual buyers enough to make a good profit. Enough traffic to satisfy your own law of averages? Many big companies generate traffic in amounts of tens of thousands a day and a measly ten to fifteen percent actually buys, but that small percentage is enough to provide them with good enough profits to satisfy their numbers requirements.

Many of these success stories get their traffic from paying others. Yes that’s right, you have to spend money to make money. Advertising is the key. The more people who knows that your site exists, the more people would of course go to your site. If that seems to make sense, it is because it is practical and is also a basic component of the law of averages.

While there are many ways that can get you advertising for free, they do not generate the same high volume as those methods that must be paid for. Another statement that seems to make sense and does, because when a product or service is paid for the payee is obligated to deliver satisfactory results, as opposed to when the product/sevice is free, you take it as is without guarantee of the quality. In addition, paid advertisements include advertising schemes by reputable companies like Google and Yahoo.

The value of searches

A Web search is and will continue to be the easiest and fastest method of finding something on the Web. Search engines have been very popular because they provide a vital service to many Web users. They are free and easy to use. With this popularity, they get many visitors and clicks which make them some of the most common sites that people go to. It is easy to understand why so many companies would pay to advertise with these search engines.

Search engines provide information to the millions of users that they have each day. They provide links to many sites that a user may be looking for. If your sites link pop up in the high ranks of the search results page, chances are good that they will go to your site.


While search engine optimization is a cheaper and lower cost way to get your site a high rank, paying for advertisements will ensure that your website will rank very high in the SERPs (Search Engine Results Pages).

When you pay for your advertisements, it is like paying for your traffic. This may sound like not such a good idea, but the payoffs would tell a different story. When you pay for your traffic, you are guaranteed a consistent traffic flow to your site. You will never go with an empty sales day; and that, ultimately, is the results every business on the Web wants and craves.

Paying for traffic that pays you back

Usually, you will be charged with the number of hits a link gets when your ads is clicked. This advertisement and payment method is known as pay per click (PPC). For some search engines, you will be charged with the number of times your ad shows up when a certain keyword or keyword phrase is searched. It is imperative that you have good keyword content in your ad. There are many tools that aid you in using the right keyword for the right moment.

All the money you spend in paying for your traffic will not be for naught. You will get an impressive boost in traffic which will also result to a great boost in your sales figures. Paying for your traffic would be a really good idea and you will get all the benefits it has to offer guaranteed.