The Instant Web Traffic Attraction


In pursuit of instant Web traffic

The primary reason for a website succeeding or failing is a consistent flow of Web traffic or the lack of it; but you already knew that. Of major concern however, for many webmasters, is after they have created quality content, beautiful graphics, excellent sales letters, in-demand product(s) and/or service(s) and then don’t get instant Web traffic to their websites. Some website owners know all to well that good quality traffic and quality targeted traffic in a matter of days after launching, may not be achievable, but they still pursue it.

Every webmaster has the same problem in the beginning. Even I!! Solutions like Google Adsense, Adwords, Classified Ads, Banner Advertising, Blogging, Seminars, niche advertising, article advertising, press releases, opt in lists, affiliate programs and search engines – among others – can be rather costly and may not be accomplished with the kind of speed that many webmasters want to achieve.

In actuality, there is a hidden and unexplored method which many webmasters are attracted to. Link Trading!! At a Webinar I attended sometime ago, this method was discussed as one that will get Web traffic within a day. Specifically, the host indicated that you can increase traffic flow to any newly-launched website faster than any other traffic boosting technique. He said, “…imagine having your website link added to over 8000 websites which are linked to many more, you are instantaneously connected to a network of millions of websites which are already generating a huge traffic flow.”

The instant traffic utopia that isn’t

Although I was familiar with back-linking and knew a little about link exchanges, this “8000 websites” number made me a little skeptical, so I wanted to do a little more research before diving into this “traffic to my website” utopia. My first stop was Wikipedia where I learned a little more about certain linking methods to see if I could “legally” achieve the kind of Web traffic results being discussed.

Here a little of what I learned:

“A reciprocal link is a mutual link between two objects, commonly between two websites to ensure mutual traffic”;
Resource linking. “Resource links are a category of links, which can be either one-way or two-way, usually referenced as “Resources” or “Information” in navbars, but sometimes, especially in the early, less compartmentalized years of the Web, simply called “links”.
Directory Link Building. “Website directories are lists of links to websites, which are sorted into categories. Website owners can submit their sites to many of these directories. Some directories accept payment for listing in their directory, while others are free”.

Which brings us to “search engine bias”, as discussed on Wikipedia in the following manner:

“Although search engines are programmed to rank websites based on their popularity and relevancy, empirical studies indicate various political, economic, and social biases in the information they provide.[14][15] These biases could be a direct result of economic and commercial processes (e.g., companies that advertise with a search engine can become also more popular in its organic search results), and political processes (e.g., the removal of search results in order to comply with local laws).[16] Google Bombing is one example of an attempt to manipulate search results for political, social or commercial reasons”.

Traffic the old-fashion way: Earned over time!

You can read more about it on this Wiki page.

You and I may have a different way of looking at search engine bias as it relates to link exchanges, automated link swapping and link directories based simply on how Google, the number one search engine on the World Wide Web, views artificially created links and backlinks to our websites; But one think is clear. The search engine (especially Google) will not reward such activity with a high rank on the SERPs (Search Engine Results Pages).

The point is this. Although traffic generators like search engines will take time to crawl your website and manual linking by trading links with webmasters may take longer than you would like, these methods are better and safer for attracting traffic to your website and not get penalized by the search engines. Accordingly, you need to create content that is relevant to the niche market you are targeting and utilize all of the “white hat” techniques you are familiar with, such as:

Google Adsense, Adwords (PPC), Classified Ads, Banner Advertising, Blogging, Seminars, Niche Advertising, Article Advertising, Press Releases, Opt-in Lists, Affiliate Programs and Search Engines, because in the final analysis, despite the cost and slow pace (lack of speed), you would be assured of one thing. Your work will not go in vain due to your website being penalized by the search engines. You and I cannot afford that kind of penalty and therefore should resist the attraction of instant web traffic.


Analyzing Your Website Traffic – Part 1 Of 2


Most web hosting companies will provide you with basic web traffic information that you then have to interpret and make pertinent use of. However, the data you receive from your Web host company can be overwhelming if you don’t understand how to apply it to your particular business and website. Let’s start by examining the most basic data – the average visitors to your site on a daily, weekly, and monthly basis.

These figures are the most accurate measure of your website’s activity. It would appear on the surface that the more traffic you see recorded, the better you can assume your website is doing, but this is an inaccurate perception. You must also look at the behavior of your visitors once they come to your website to accurately gauge the effectiveness of your site.

There is often a great misconception about what is commonly known as “hits” and what is really effective, quality traffic to your site. Hits simply means the number of information requests received by the server. If you think about the fact that a hit can simply equate to the number of graphics per page, you will get an idea of how overblown the concept of hits can be.

For example, if your homepage has 15 graphics on it, the server records this as 15 hits, when in reality we are talking about a single visitor checking out a single page on your site. As you can see, hits are not useful in analyzing your website traffic.

The more visitors that come to your website, the more accurate your interpretation will become. The greater the traffic is to your website, the more precise your analysis will be of overall trends in visitor behaviour. The smaller the number of visitors, the more a few anomalous visitors can distort the analysis.

The aim is to use the web traffic statistics to figure out how well or how poorly your site is working for your visitors. One way to determine this is to find out how long on average your visitors spend on your site. If the time spent is relatively brief, it usually indicates an underlying problem. Then the challenge is to figure out what that problem is.

It could be that your keywords are directing the wrong type of visitors to your website, or that your graphics are confusing or intimidating, causing the visitor to exit rapidly. Use the knowledge of how much time visitors are spending on your site to pinpoint specific problems, and after you fix those problems, continue to use time spent as a gauge of how effective your fix has been.

This article concludes with the second part of Analyzing Your Website Traffic.