Drive Traffic To Your Website With Great Keywords Selection



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Getting a website to appear in the first page of search engine results is a common goal for most webmasters, yet few possess the skills to actually achieve it. There are many steps to take in order to be found for terms related to your site, and taking your time to research the best possible phrases for your site is an important step on the ladder.

Many webmasters make the mistake of assuming that a ranking for one generic term related to their site will turn their website into a profitable success. Although that one generic term may provide a good stream of traffic and brand awareness, this doesn’t mean the traffic will convert into sales or leads, and the costs of targeting that term will tower over your return on investment. It is best for the webmaster to target multiple terms that not only drive traffic, but also lead to that all important conversion.

First of all you need to consider who your target audience is and the purpose of your site. Do you sell products online? Do you offer services? Is it more content focused? There are all sorts of potential visitors which will have varying ways of finding your site, so understanding your audience, and the reasons they will visit, will help focus your efforts.

With this in mind, you can now consider those generic terms that you think people will use to try and find your site. It shouldn’t just be one term – a trap that many webmasters fall into is assuming that one term will provide enough traffic to sustain business and are surprised that business doesn’t increase if they do achieve that ranking.

All of the possible phrases and themes of your site must be taken into consideration, even if you have to use a thesaurus to find related terms, or checking competitor websites for ideas. It can be surprising just what terms your potential visitors will be using!

Once you have put together a list of short generic terms, you can start using tools to gauge how popular and competitive those terms are, and also refine those generic terms to be more targeted to your site’s purpose. The first step is to find out the popularity of terms, which can be done using various keyword suggestion tools.

Keyword suggestion tools tell you which terms were typed into searches, and how many searches were conducted on those terms. Typing a phrase in will return a selection of alternative phrases that contain your generic term, alternative suggestions with a similar theme as well as an estimate of how much traffic the phrase provides per month.

These tools can be flawed as they query different search engines and the traffic estimations can be inaccurate, but they are still good for getting a ball park estimation of the amount of searches conducted, and for suggesting multiple terms you may never have thought of targeting.

The Overture Keyword Tool, located at inventory.overture.com/d/searchinventory/suggestion/, is free to use and gives you a list of suggested terms as well as the amount of searches conducted on the Yahoo! Search Marketing network during the last month (Yahoo! Bought Overture and rebranded it Yahoo! Search Marketing).

A similar tool is located at www.wordtracker.com. Wordtracker queries the meta search engine Dogpile so may not be representative of what is being searched on the web as a whole, but is still good for suggesting alternative phrases and related phrases. Wordtracker has a subscription service, with which you can order between one day and one year’s access.

Trellian’s KeywordDiscovery at www.keyworddiscovery.com is a relative newcomer to the keyword suggestion market. KeywordDiscovery can query multiple search engines across the world and provides similar results to Overture and Wordtracker.com as well as other services, but with subscriptions starting at $32.50 per month this premium option is geared more towards search marketing professionals.

The next step in picking the best terms is checking how competitive they are. Ideally you want to find terms that have high volume traffic but few websites competing to rank for those terms, and you can use various tricks to judge this. Any page that is optimized for a term will at least have that term in the title tag and in anchor text of links pointing to the site.

By going to Google and using the queries intitle:”phrase here” and inanchor:”phrase here”, you can figure out how many other pages have optimized for your chosen phrase. The lower the number for these searches, the less competitive the term is. For more information about what these Google advanced search operators do, go to www.google.com/help/operators.html.

Using these tools should have now provided you with a list of terms that are much more targeted than your original generic phrases. These can include breaking your term down by geographical location, or a specific product. You will be able to optimize your site for multiple phrases – remember that search engines index web pages and not just websites. That means all of the pages in your site can be found in search engines, which in turn means all of those pages can be optimised for different terms!

You may also want to consider the “long tail” of search phrases. These are obscure multi word phrases that are only searched a couple of times, but are so specific they can end up being the most targeted terms and carry with them higher conversion rates. The best way to target the long tail is to have a content rich site – the more content you have the more likely you are to be picked up for obscure terms that can be found in your copy.

So you should now finally have a list of the best possible targeted phrases for your website! As you can see, the process of choosing your keywords isn’t something that should be taken lightly, and there is a lot of work to do if you want to maximise the ability of your site to attract natural search traffic. With your final list you will now be ready to optimize your pages to be found for those terms, but that is for another time.

Tagging Your Site For Traffic


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Tagging: A viable, time-saving resource

Are you familiar with the latest craze sweeping the web? More and more savvy web users are turning to a new way of searching to find quality information that does not rely on traditional search engine algorithm. Fed up with sifting through pages and pages of irrelevant search engine results to find what they want, web users have switched to tagging as a viable, time-saving alternative to researching for distinct information. This new tagging trend is luring legions of Internet surfers.

Tagging is basically assigning keywords or tags to web content such as photos, web pages or blog posts. When a web user talks about tagging, he is simply referring to how he summarizes what his web page, picture or blog is all about.

With tagging, a user determines what the content is about and tag or labels it. This tag, maybe one or more words, provides a short description of the content or the category it conforms to. It is somewhat similar to bookmarking a web page on a user’s own computer sans the systematic categorizing methods like folders.

Also, instead of the entry being saved on his personal computer, it is saved on publicly available sites or social bookmarking sites that anyone can use to tag web content. Web surfers tag the content they find significant and these appear on the bookmarking sites. Other Internet users interested in the same subjects can then find real content or resources other users found useful.

The significance of tagging

Tagging helps web page owners to know what users are searching for. They then create web content that is relevant and easy to find. In the process, these contents will gain in popularity as well.

If a web page operator made a web page for an in-demand tag that everybody is searching for, he will definitely get highly targeted traffic. Other users who found the content of that good quality web page will bookmark the page making it rise in popularity. As it becomes more popular, more and more users will bookmark it paving the way for more traffic.

By tagging content, it gets to be evaluated by users who decide if the content is useful. If it is useful, free traffic will follow. Another thing with tagging is that a web owner can select several tags for each page in his site. This means a chance to rank high for many tags in the highly-trafficked bookmarking sites that use tags to organize information.

The long and short of tagging

In a nutshell, tagging gives a web owner another avenue for getting his site noticed by buyers without having to resort to advertising. It can also lead to other possibilities. More traffic can stimulate increase in sales, produce adSense income, and earn affiliate commissions. Other users can also subscribe to the web owner’s list. Web users know for a fact that in the web, it is all about traffic. Tagging can help generate a steady flow of traffic which ultimately leads to a solid business.

So, have you initiated tagging?