Utilizing Search Engine Optimization Reaps Rewards


The traffic is in the SERPs

eCommerce is a cut throat business in which you have to arm yourself with proper know-how, as well as the tools to make your site a cut above the rest. Each day more and more sites are clambering to optimize their rankings in search results and if you let down your guard, you might just get trampled on and be left in an abyss, already filled with so many failed eCommerce sites.

Search Engine Optimization or SEO is a term widely used by the vast majority eCommerce sites to describe one manner in which a website can attract Web users. For the past few years search engines were the most used resource on the Web to generate traffic and they are expected to continue in that role for the foreseeable future. Since Web users have made search engines the most widely used internet tool to find the sites they wish to visit for the product or information they need, Web marketers and eCommerce businesses seek to use these search engines to attract buying customers.

Most people that use search engines view only the top ten search results of the first page; so making it to the first page is a barometer of a sites success in SEO, and to a lesser extent, the same can be said of the top three pages. Your ad (or website link) will achieve a higher probability ratio of being clicked on when you rank high on the SERPs (search engine results pages); and this ranking often results in more traffic for your site and more sales for your business.

But, it is essential to grab hold of that spot or make your ranking even better. As mentioned earlier, each day is a new day for all eCommerce sites to make themselves rank higher using search engine optimization. It is imperative to make your site better and better everyday.

Proper SEO will get your site noticed

So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one in the SERPs, or maybe at least make your site competitive in the income generating arena.

With search engine optimization you can get the benefits of generating high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if any at all.

So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods that make your site a top-ranking competitor in the search engines results pages (SERPs). Getting yourself on the first page and better yet in the top 3 to 5 results on that page will ensure that your site generate public awareness of its existence and subsequently generate more traffic, which ultimately, could lead to potential income and increased business.

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site’s structure to achieve proper search engine optimization. These will include getting lots of information about the keyword/keyphrases that are popular in regards to your sites niche or theme.

Begin with relevant keywords and key-phrases

You may also need to rewrite your sites content so that you could get the right keywords or key-phrases in your site’s content without making it too commercial but light and informative. There are certain rules and guidelines that should be followed while making your site’s content applicable and conducive to search engine optimization.

You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffic generated by sites among others are one of the components search engines uses to rank sites.

Try to search the internet for many useful tips, guidelines and methods for search engine optimization which are plentiful. Reading top rated articles on the subject should also help you optimize your site in search engine results. The more knowledge and information you gather the better your chances in getting those high rankings. This may require a little time and effort on your part but the benefits will be astounding.

Outsource the optimization work if necessary

If you can part with a few dollars, there are many sites on the internet that can help you with search engine optimization. There are many sites that specialize in tracking keyword phrases that can help improve your site’s rankings. There are also some content writers that have lots of experience in making good content with acceptable keyword density levels for your sites to have good or great quality, depending on the dollars you are willing to spend.


Search Engines, Spiders and Web Crawlers


How traffic results from search engine bots

Unless you published a direct link to your website which is clicked by a Web user, it is the search engines that ultimately bring your website to the attention of visitors who might eventually become the prospective customers that every Internet business craves. Hence it helps to know how these search engines actually work and how they present information to customers initiating a search.

There are basically two types of search systems. The first is search engines that utilize robots or bots which are commonly referred to as crawlers or spiders. The second is Web directories which do not utilize crawlers or spiders, but categorize whole web sites rather than one page or a set of keywords, and human editors review site submissions for fitness. For the purpose of this post we’ll discuss search engines.

Search Engines use spiders to index websites. When you submit your website pages to a search engine by completing their required submission form, the search engine spider will index your entire site. A spider€™ is an automated program that is run by the search engine system. Spider visits a web site, read the content on the actual site, the site’s Meta tags and also follow the links that connects the site to other sites.

Search engines and traffic results vary

The spider then returns all that information to a central depository, where the data is indexed. It will visit each link you have on your website and index those sites as well. Some spiders will only index a certain number of pages on your site, so don’t create a site with 500 pages!

The spider will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the moderators of the search engine. A spider is almost like a book in the sense that it contains a table of contents, the actual content, as well as links and references for all the websites it finds during its search, and it may index up to a million pages a day.

Some examples of popular search engines are, Excite, Lycos, AltaVista and Google, each one employing a different methodology or search structure known as an algorithm. When you ask a search engine to locate information, it is actually searching through the index which it has created and not actually searching the Web. Different search engines produce different rankings because not every search engine uses the same algorithm to search through the indices.

Search engine bots know your site well

One of the things that a search engine algorithm scans for is the frequency and location of keywords on a web page, but it can also detect artificial keyword stuffing which is often referred to as spamdexing. Then each algorithm analyzes the way in which pages link to, and are linked from, other pages in the Web.

By checking how pages link to each other, a search engine can both determine what a page is about, if the keywords of the linked pages are similar to the keywords on the original page and a number of other features and performance activity of that particular website.