The Instant Web Traffic Attraction

In pursuit of instant Web traffic

The primary reason for a website succeeding or failing is a consistent flow of Web traffic or the lack of it; but you already knew that. Of major concern however, for many webmasters, is after they have created quality content, beautiful graphics, excellent sales letters, in-demand product(s) and/or service(s) and then don’t get instant Web traffic to their websites. Some website owners know all to well that good quality traffic and quality targeted traffic in a matter of days after launching, may not be achievable, but they still pursue it.

Every webmaster has the same problem in the beginning. Even I!! Solutions like Google Adsense, Adwords, Classified Ads, Banner Advertising, Blogging, Seminars, niche advertising, article advertising, press releases, opt in lists, affiliate programs and search engines – among others – can be rather costly and may not be accomplished with the kind of speed that many webmasters want to achieve.

In actuality, there is a hidden and unexplored method which many webmasters are attracted to. Link Trading!! At a Webinar I attended sometime ago, this method was discussed as one that will get Web traffic within a day. Specifically, the host indicated that you can increase traffic flow to any newly-launched website faster than any other traffic boosting technique. He said, “…imagine having your website link added to over 8000 websites which are linked to many more, you are instantaneously connected to a network of millions of websites which are already generating a huge traffic flow.”

The instant traffic utopia that isn’t

Although I was familiar with back-linking and knew a little about link exchanges, this “8000 websites” number made me a little skeptical, so I wanted to do a little more research before diving into this “traffic to my website” utopia. My first stop was Wikipedia where I learned a little more about certain linking methods to see if I could “legally” achieve the kind of Web traffic results being discussed.

Here a little of what I learned:

“A reciprocal link is a mutual link between two objects, commonly between two websites to ensure mutual traffic”;
Resource linking. “Resource links are a category of links, which can be either one-way or two-way, usually referenced as “Resources” or “Information” in navbars, but sometimes, especially in the early, less compartmentalized years of the Web, simply called “links”.
Directory Link Building. “Website directories are lists of links to websites, which are sorted into categories. Website owners can submit their sites to many of these directories. Some directories accept payment for listing in their directory, while others are free”.

Which brings us to “search engine bias”, as discussed on Wikipedia in the following manner:

“Although search engines are programmed to rank websites based on their popularity and relevancy, empirical studies indicate various political, economic, and social biases in the information they provide.[14][15] These biases could be a direct result of economic and commercial processes (e.g., companies that advertise with a search engine can become also more popular in its organic search results), and political processes (e.g., the removal of search results in order to comply with local laws).[16] Google Bombing is one example of an attempt to manipulate search results for political, social or commercial reasons”.

Traffic the old-fashion way: Earned over time!

You can read more about it on this Wiki page.

You and I may have a different way of looking at search engine bias as it relates to link exchanges, automated link swapping and link directories based simply on how Google, the number one search engine on the World Wide Web, views artificially created links and backlinks to our websites; But one think is clear. The search engine (especially Google) will not reward such activity with a high rank on the SERPs (Search Engine Results Pages).

The point is this. Although traffic generators like search engines will take time to crawl your website and manual linking by trading links with webmasters may take longer than you would like, these methods are better and safer for attracting traffic to your website and not get penalized by the search engines. Accordingly, you need to create content that is relevant to the niche market you are targeting and utilize all of the “white hat” techniques you are familiar with, such as:

Google Adsense, Adwords (PPC), Classified Ads, Banner Advertising, Blogging, Seminars, Niche Advertising, Article Advertising, Press Releases, Opt-in Lists, Affiliate Programs and Search Engines, because in the final analysis, despite the cost and slow pace (lack of speed), you would be assured of one thing. Your work will not go in vain due to your website being penalized by the search engines. You and I cannot afford that kind of penalty and therefore should resist the attraction of instant web traffic.

Give Your Website A Traffic Boost

Boosting website traffic: Basic steps

Boosting your website traffic seems to be a simple enough statement, and if approached with the right mindset, tools and resources that simple statement can become a reality in less time than you think. But – and this is an important but – if your approach to boosting website traffic is lacking in any important areas, the simple statement will remain just that…a simple statement and nothing more because the traffic boost will be very long in coming, if at all. To begin, let’s take a look at some of those traffic sources.

Directories help locate websites within specific or definitive categories. The difference between search engines and directories is that, directories feature only vetted websites – sites that have a certain standard and contain information of substance – and search engines cover just about all types of existing Web traffic.

One aim when using directories is simply to boost traffic. To achieve this, you must choose to have your website featured in large, organized directories like Yahoo, DMOZ, and LookSmart. These will drive highly targeted traffic to your site (subject specific), increase significantly your website’s link popularity, and your website’s Google PageRank.

To maximize your website exposure

  1. Find a category that is most relevant to your website. The category and subcategories must totally fit the subject of your site and its purpose. For example, if your website is a health related business the site must be featured under health and not business. Only then, will surfers seeking health related websites access yours. Do a keyword search that is relevant to your website on the directory. The directory will present categories relevant to those keywords. Choose one which is suited in all aspects.
  2. Create a title and description that will boost traffic not reduce it. The title must be “dead on.” It should include the most important key word and if possible start with a letter towards the beginning of the alphabet. Plus, the 15-25 word description should succinctly summarize the purpose and/or functions of your website. While being descriptive and informative, try and weave in as many keywords pertaining to your website’s subject as possible.

Utilize Available Tools & Resources

Prioritize your to-do traffic list

  • Purchase keywords from one of the pay-per-click search engines or directories
  • Make your website search engine-friendly.
  • Pay attention to text and image content. Heavy images reduce search engine visibility.
  • Use backlinks on appropriate directories and trade or business listings.
  • Check out the backlinks used by competitors.
  • Add new content regularly. This encourages visitors and search engine spiders to return. Make sure the content is keyword rich.
  • Start and maintain a web log or blog. This can become an active way to boost traffic while simultaneously disseminating information.
  • Market your website by printing its address on business cards, paper bags, packaging and so on. Distribute an e-zine or updates as newsletters regularly to customers and business associates.
  • Consider paying search engines for improved listings and fast appraisal of your site.
  • Direct content towards search engines by utilizing cloaking technology.
  • Run advertisements on related websites and mailing lists.
  • Adopt a reciprocal link program.
Monitor, analyze, and be unique

Maximize traffic by monitoring your traffic regularly. Analyze visitor movements and frequencies. Find out what is effective and what is redundant. Use cookies efficiently. Understand technology and use it to the maximum. Keep updated on new innovations and developments. Write down a workable website marketing strategy.

There are simple steps to accomplishment: be different, make sure your website is refreshing and delivers what it promises; create a network of supporters; be honest in your business ventures; deliver on time at affordable prices; always be a diligent student, constantly innovate your website to keep stride with changing times and technology; carve out an exclusive niche and diversify in directions that are relevant to your business model.

Create a daunting presence!