Are You Having a Tough Time Getting Traffic to Your New Website?

One of the most frequently asked questions by new website owners, a question that is still being asked today, is “how do I start getting traffic?” It has definitely become more of a challenge due to the rapid growth of the Web in general, and of Web marketing in particular; But it’s not impossible to get traffic to your new website! There are still TONS of ways to build up your website traffic. Here are some of the most common methods.

Learn strategies to generate website traffic!

Learn Search Engine Optimization – This is probably the most important way that you would want to get traffic and probably the hardest too. Search engine traffic is highly targeted traffic of people who are searching the web for a specific item. If they get to your site after searching for it, you’re almost guaranteed a sale or at least a “bookmark for later”. lot of ebooks on the subject

Trade links with other sites – It’s important to get your site name out there. So trade links with several other sites, even your competitors! People really do look at those links pages and they will find their way to your site from another site.

Post on message boards – When you post on highly trafficked message boards, BE SURE to put your site link in your signature! This is a highly effective form of marketing, especially if the message board you are posting at is relative to your site content. While we’re on the subject of message boards, joining Yahoo Groups is worth mentioning because this method is pretty much the same as message boards. Join groups that pertain to your site’s content and advertise (but don’t spam!!) your site there.

Email signatures, classified site postings, ad space buys

Use email signatures – Make it easy for your customers to contact you! When they write to you and ask for more information, be sure that you are using a signature with your site URL and name inside of it. That way if they want to retrieve it later, it’s easier for them than having to memorize your URL and open a web browser.

Post on free classifieds sites – Sites like Craig’s List or other free advertising classifieds sites will accept your site for free! Just do a Google search for “free classifieds” and you’ll see a ton of sites come up where you can promote your site!

Buy ad space – If your monthly budget allows, you can buy some ad space for your site. Find another site that pertains to your site’s content and ask them what their advertising prices are.

Auctions, offline ads, directory submissions

Hold auctions – Ebay gets TONS of traffic a day, while you’re not allowed to post your site URL within your auction listings, you are allowed to put it in your “about me” page. So think about listing some of your products as auctions and advertise your URL.

Offline advertising – Get custom t-shirts, bumper stickers, car decals, etc made for your site URL. Then whenever you are out in public, you are passively advertising yourself!

Submit your site to directories – If your site is a site about “fishing” for instance, do a Google search for “fishing directories” and see how many directories are out there that pertain to your subject matter. Most of these directories will allow free submissions.

Article writing, press releases, interactive content

Write articles – Writing articles that pertain to your site is another excellent way to get your site out there. Just write a short, informative article of 5-6 paragraphs and submit it to any site that accepts article submissions and make sure that your article includes a link back to your site in your “author biography”.

Submit press releases – Even if your site is a small work from home site (i.e. “Jane’s Recipes”) it IS newsworthy! Let’s say your recipe site released a new recipe called “Vanilla Cream”. Submit a press release about it, I’m serious!! A good place to start is called Or you can do a Google search for “submit press release” and a zillion other sites will come up.

Have great interactive content – People will bookmark your site if you have interactive and dynamic content. Have polls, message boards, interactive games, news items, guest books, item of the day….whatever! Just make the site relevant and have good SUBSTANCE in your site content.

Make traffic generation a routine!

Don’t overload it with silly animated graphics, sounds, etc. That just makes it look like you had nothing else to fill your site up with but this annoying stuff. And Flash intros are only good if you are two years old and need to see flashing lights and colors. Most of all they are slow loading, and people generally click away if they see Flash.

Note: Submitting a press release as a traffic-getting technique may involve more effort and time than most new website owners care to invest in the early going. But you can use this method to get traffic to your new website as long as you take the time to format your press release properly and don’t violate the terms of the press release site(s).

Give Your Website A Traffic Boost

Boosting website traffic: Basic steps

Boosting your website traffic seems to be a simple enough statement, and if approached with the right mindset, tools and resources that simple statement can become a reality in less time than you think. But – and this is an important but – if your approach to boosting website traffic is lacking in any important areas, the simple statement will remain just that…a simple statement and nothing more because the traffic boost will be very long in coming, if at all. To begin, let’s take a look at some of those traffic sources.

Directories help locate websites within specific or definitive categories. The difference between search engines and directories is that, directories feature only vetted websites – sites that have a certain standard and contain information of substance – and search engines cover just about all types of existing Web traffic.

One aim when using directories is simply to boost traffic. To achieve this, you must choose to have your website featured in large, organized directories like Yahoo, DMOZ, and LookSmart. These will drive highly targeted traffic to your site (subject specific), increase significantly your website’s link popularity, and your website’s Google PageRank.

To maximize your website exposure

  1. Find a category that is most relevant to your website. The category and subcategories must totally fit the subject of your site and its purpose. For example, if your website is a health related business the site must be featured under health and not business. Only then, will surfers seeking health related websites access yours. Do a keyword search that is relevant to your website on the directory. The directory will present categories relevant to those keywords. Choose one which is suited in all aspects.
  2. Create a title and description that will boost traffic not reduce it. The title must be “dead on.” It should include the most important key word and if possible start with a letter towards the beginning of the alphabet. Plus, the 15-25 word description should succinctly summarize the purpose and/or functions of your website. While being descriptive and informative, try and weave in as many keywords pertaining to your website’s subject as possible.

Utilize Available Tools & Resources

Prioritize your to-do traffic list

  • Purchase keywords from one of the pay-per-click search engines or directories
  • Make your website search engine-friendly.
  • Pay attention to text and image content. Heavy images reduce search engine visibility.
  • Use backlinks on appropriate directories and trade or business listings.
  • Check out the backlinks used by competitors.
  • Add new content regularly. This encourages visitors and search engine spiders to return. Make sure the content is keyword rich.
  • Start and maintain a web log or blog. This can become an active way to boost traffic while simultaneously disseminating information.
  • Market your website by printing its address on business cards, paper bags, packaging and so on. Distribute an e-zine or updates as newsletters regularly to customers and business associates.
  • Consider paying search engines for improved listings and fast appraisal of your site.
  • Direct content towards search engines by utilizing cloaking technology.
  • Run advertisements on related websites and mailing lists.
  • Adopt a reciprocal link program.
Monitor, analyze, and be unique

Maximize traffic by monitoring your traffic regularly. Analyze visitor movements and frequencies. Find out what is effective and what is redundant. Use cookies efficiently. Understand technology and use it to the maximum. Keep updated on new innovations and developments. Write down a workable website marketing strategy.

There are simple steps to accomplishment: be different, make sure your website is refreshing and delivers what it promises; create a network of supporters; be honest in your business ventures; deliver on time at affordable prices; always be a diligent student, constantly innovate your website to keep stride with changing times and technology; carve out an exclusive niche and diversify in directions that are relevant to your business model.

Create a daunting presence!