Drive Traffic to Your Website Through Targeted Marketing!


Driving traffic to your website

Drive traffic to your website! You’ve probably heard the phrase repeated often, but actually performing the action of driving traffic to a website has caused many new website owners to lose sleep at night and, in some cases, a lot of money in SEO (Search Engine Optimization), pay-per-click, classified and other advertising methods. Targeted marketing can be the answer for many of these new website owners, but it must be done right through proper keyword research, website layout and well-written content; Because let’s face it, simply having the website alone doesn’t get it done!

So you’ve got your website up and running. You hired an excellent web designer to craft a perfect home page and satellite pages that will really draw in the visitors and inspire them to buy. You have a beautiful catalog of products with detailed descriptions. You have a section dedicated to the services you provide with praises from past customers; And you have the best online shopping cart service out there so that your customers can buy from you with no hassles and you provide next day shipping. That’s great! Now where are your customers?

The traffic hype does not conform to reality

Yes, driving traffic to your website is a much discussed and much misunderstood topic. There are a million theories out there that claim to drive tons of new visitors to your site daily; and there are services that say they will increase your traffic by an enormous percentage if you will only pay them their small fee over a period of fifty years. There are so-called experts who will place your pages on all the best search engines on the net, and by doing so, they claim that this kind of blanket exposure will explode your website traffic within days.

But the only sure-fire way to draw productive traffic to your website is through targeted marketing. The important word to notice here is “productive.” You can draw hundreds of thousands of visitors to your site every year by hosting a giveaway of some kind. Services that search the internet for freebies will have people clicking a link to your site like crazy. But these people are not there to buy anything from you … quite the opposite. They are empty clicks. There is nothing productive about this kind of traffic. People looking for free stuff will rarely make you any kind of money. And that’s what you’re after, right?

So target your marketing to the people who really want to buy what you have to offer. How? Start by trying these basic steps in the following paragraphs.

Hire an experienced copywriter

The copy that is published to your site makes a world of difference in the sales you garner from the internet. Most important to targeted marketing are the keywords found in your title and the metatags in the website’s code.

An experienced copywriter will know how to determine the most effective keywords, and s/he will place them strategically in your site’s copy. If you cannot afford a copywriter, do some research and talk to your web designer about inserting metatags. You can start by taking a look at our page about copywriting, and the one dealing with salesletter writing.

Join and participate in PPC search engines

Obviously, Google is the leading pay-per-click (PPC) searching engine, but most of the keywords with the highest degree of popularity are already taken; but if you can think of some original phrases (key phrases) that people use to search for your products or services, you can post your ad next to the text that comes up when people search for that phrase. Every time someone clicks on your ad to go to your site, you pay Google a nominal fee.

Submit articles to free eZines and directories

Submitting articles to directories is especially helpful if you are a service provider. You can write – or hire someone to write – an article for you about your area of expertise. Give some free tips, offer your experience, and be accessible in the text. Then at the bottom of the article, you get a link to your website advertising your services. Every time someone publishes your article in their ezine, newsletter or article directory they must use your web address at the bottom.

These are just a few of the many ways to ensure you get “productive” – or targeted – traffic. Empty clicks are just that … empty… and your wallet will stay that way, too, if you fail to attract paying customers to your website or product page. If you find this article helpful to you, please tell your friends about this website and make a return visit yourself. Thanks!


Are You Having a Tough Time Getting Traffic to Your New Website?


One of the most frequently asked questions by new website owners, a question that is still being asked today, is “how do I start getting traffic?” It has definitely become more of a challenge due to the rapid growth of the Web in general, and of Web marketing in particular; But it’s not impossible to get traffic to your new website! There are still TONS of ways to build up your website traffic. Here are some of the most common methods.

Learn strategies to generate website traffic!

Learn Search Engine Optimization – This is probably the most important way that you would want to get traffic and probably the hardest too. Search engine traffic is highly targeted traffic of people who are searching the web for a specific item. If they get to your site after searching for it, you’re almost guaranteed a sale or at least a “bookmark for later”. lot of ebooks on the subject

Trade links with other sites – It’s important to get your site name out there. So trade links with several other sites, even your competitors! People really do look at those links pages and they will find their way to your site from another site.

Post on message boards – When you post on highly trafficked message boards, BE SURE to put your site link in your signature! This is a highly effective form of marketing, especially if the message board you are posting at is relative to your site content. While we’re on the subject of message boards, joining Yahoo Groups is worth mentioning because this method is pretty much the same as message boards. Join groups that pertain to your site’s content and advertise (but don’t spam!!) your site there.

Email signatures, classified site postings, ad space buys

Use email signatures – Make it easy for your customers to contact you! When they write to you and ask for more information, be sure that you are using a signature with your site URL and name inside of it. That way if they want to retrieve it later, it’s easier for them than having to memorize your URL and open a web browser.

Post on free classifieds sites – Sites like Craig’s List or other free advertising classifieds sites will accept your site for free! Just do a Google search for “free classifieds” and you’ll see a ton of sites come up where you can promote your site!

Buy ad space – If your monthly budget allows, you can buy some ad space for your site. Find another site that pertains to your site’s content and ask them what their advertising prices are.

Auctions, offline ads, directory submissions

Hold auctions – Ebay gets TONS of traffic a day, while you’re not allowed to post your site URL within your auction listings, you are allowed to put it in your “about me” page. So think about listing some of your products as auctions and advertise your URL.

Offline advertising – Get custom t-shirts, bumper stickers, car decals, etc made for your site URL. Then whenever you are out in public, you are passively advertising yourself!

Submit your site to directories – If your site is a site about “fishing” for instance, do a Google search for “fishing directories” and see how many directories are out there that pertain to your subject matter. Most of these directories will allow free submissions.


Article writing, press releases, interactive content

Write articles – Writing articles that pertain to your site is another excellent way to get your site out there. Just write a short, informative article of 5-6 paragraphs and submit it to any site that accepts article submissions and make sure that your article includes a link back to your site in your “author biography”.

Submit press releases – Even if your site is a small work from home site (i.e. “Jane’s Recipes”) it IS newsworthy! Let’s say your recipe site released a new recipe called “Vanilla Cream”. Submit a press release about it, I’m serious!! A good place to start is called http://www.prweb.com Or you can do a Google search for “submit press release” and a zillion other sites will come up.

Have great interactive content – People will bookmark your site if you have interactive and dynamic content. Have polls, message boards, interactive games, news items, guest books, item of the day….whatever! Just make the site relevant and have good SUBSTANCE in your site content.

Make traffic generation a routine!

Don’t overload it with silly animated graphics, sounds, etc. That just makes it look like you had nothing else to fill your site up with but this annoying stuff. And Flash intros are only good if you are two years old and need to see flashing lights and colors. Most of all they are slow loading, and people generally click away if they see Flash.

Note: Submitting a press release as a traffic-getting technique may involve more effort and time than most new website owners care to invest in the early going. But you can use this method to get traffic to your new website as long as you take the time to format your press release properly and don’t violate the terms of the press release site(s).